• Jun 23, 2006
The Detroit News is reporting that in addition to offering employee pricing as a purchasing incentive this summer, Chrysler will also throw in a 30-day money-back guarantee. While purchasers would have to pay a penalty and mileage fee if a vehicle were returned, the offer is a gesture that shows a buying public the company has a great deal of confidence in its products.
Chrysler revealed the deal to a group of its dealers last Wednesday, who were reportedly excited about the bold move. It will certainly set the company apart from competitors like Ford and GM, who will also likely be offering heavy incentives this summer in order to clear out their 2006 inventory. It's expected that DCX CEO Dieter Zetsche himself will introduce the company's summer incentives, including the money-back guarantee, in a marketing blitz set to go live as early as next week.

[Source: The Detroit News]


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  • 16 Comments
      • 8 Years Ago
      Michael,

      It is there under the purchasing information link.

      http://www.saturn.com/saturn/purchasing/coverage/index.jsp

      30 Days or 1,500 miles I think. To exchange for another 2006 Model.
      • 8 Years Ago
      That's a good sales gimmick. Add it to the toolbox of high pressure sales tactics: "...and you don't even have to worry about commitment, if you're not happy within 30 days, you can return it, no questions asked. Sign on this line here and initials there"

      Almost as good as the ThunderCougarFalconBird.
      • 8 Years Ago
      That's funny.
      Isn't it ?
      • 8 Years Ago
      It's all marketing. A plan like this reassures buyers. They will put the plan together in a way that provides lots of reassurance, but also makes it very difficult (or at least very unlikely) that the customer would ever return the car. My guess is that there is very little cost in doing this - either the customer will pay through the nose for the wear and tear put on the car they are returning, or the manufacturer will have the right to fix whatever defect is causing the return to prevent it, which they would have done anyway under warranty...

      So this is just a plan and simple marketing ploy - a pretty good one in my mind. It's just a way to make people less nervous about the buying process...
      • 8 Years Ago
      robino,
      LMAO!!! That was funny...

      I have to agree, this is not like returning a shirt or dress. A lot of damage can be done to a new vehicle in a couple of hours, so 30 days is ridiculous.
      Purchasing a car is a serious undertaking, you should have already done your research, test drives, comparisons...etc. At the same time you should also be prepared to sell a vehicle that lost some equity the minute you drove it off the lot. Now, if you were sold a "lemon", now that's a different story. Depending on what repairs have to be done...in that case, yes...they should take back the car.
      • 8 Years Ago
      robino, Rick Case Auto frequently offers round trips vacations if you buy from them. Now who's laughing?
      • 8 Years Ago
      I was going to point out the Saturn thing. I thought it used to be a money back deal, though.

      Oh, and on the free Civic, a local Hyundai dealer ran a promo recently where you'd get a free Accent of you bought a Sedona minivan a few months ago. I assume you had to pay sticker and fork over your rebates. Still, 2 new cars with toal seating for 12 for under $30K.
      • 8 Years Ago
      Didn't they learn from the Zima fiasco?
      Good marketing of a bad product will sound the death knell.
      • 8 Years Ago
      The Saturn exchange was a good marketing idea since you can exchange your Saturn for......another Saturn. Sweet.

      Anyway, I think Chrysler will generate a lot of new sales from people who plan on "trying" out the new car. Just like rebates and generous return policies entice people to buy things they normally wouldn't. Also 30 days is just about the time before you realize that the Charger RT you just bought costs about $5000 just in fuel to drive.
      • 8 Years Ago
      They'll be surprised when they get 97% of them back, once people wake up the next morning and in the full light of day see the interior they just purchased.
      • 8 Years Ago
      ballsy... i wonder how high that return fee will be to encourage people not to use it.
      • 8 Years Ago
      let me get this straight, I have to pay a penalty if the cars no good? LMAO Bring back the 10 year 100,000 mile waranty!!!!
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