- Jun 23, 2006
Chrysler will offer 30-day money-back guarantee
Chrysler revealed the deal to a group of its dealers last Wednesday, who were reportedly excited about the bold move. It will certainly set the company apart from competitors like Ford and GM, who will also likely be offering heavy incentives this summer in order to clear out their 2006 inventory. It's expected that DCX CEO Dieter Zetsche himself will introduce the company's summer incentives, including the money-back guarantee, in a marketing blitz set to go live as early as next week.
[Source: The Detroit News]