Stellar Sales for Subaru Stella
Last week, when we brought you news about the release of the Subaru Stella in Japan, we told you that the company had a sales goal of 5,000 units per month.
This morning, Subaru issued a release stating that the Stella surpassed that goal in its first week on the market, with 5,438 orders as of June 20. 50.7 percent of the cars sold are in Stella Custom trim. 80 percent of those are Stella Custom R models, which feature the normally aspirated engine. The rest are Stella Custom RSes (above) with the supercharged 4-banger.
The remaining 49.3% of vehicles sold are the two grades of the friendly-faced standard Stella. Customers are touting the car's design, interior flexibility and comfort, fuel economy, and excellent visibility as reasons behind their purchases.
Time will tell if the torrid sales pace continures, but for now, the Subaru Stella looks like a bona fide hit in Japan.
[Source: Subaru Japan]
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