• Jun 21, 2006
Rick Kranz of Automotive News recently penned a piece asking just how popular will the upcoming Chrysler 300C LWB (Long Wheelbase) be, and is Chrysler underestimating its appeal to the public. DCX is saying it expects to sell around 70 percent of its LWB models to the livery business, which includes limo and high-end taxi services. But Myles Kovacs, president of Dub magazine, thinks the company is underestimating the car's appeal to the public, which includes the superstar athletes and entertainers that grace his mag's covers.

And it's not just the 300C's image, but also it's practical increase in interior volume, that will endear it to the big and tall among us. Its wheelbase is stretched by a full six inches, and we can tell you after sitting in one at the New York Auto Show that the difference in interior volume is profound.  Back seat passengers sit so far back that an intercom system should be standard equipment so they can communicate with those up front.

And don't forget about all the old money out there that Lincoln has been attracting with its Town Car Executive L. While prices of the 300C LWB have yet to be announced, Chrysler has assured us that it will be substantially under the Town Car's price of around $51,345.

[Source: Automotive News via Winding Road]


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    • 1 Second Ago
  • 13 Comments
      • 8 Years Ago
      This will be very popular with people with kids too.

      My number one problem with most sedans is that I can't put a rear facing car seat in the back. I was practically forced to an SUV because of it (the SUV's front seats are more upright, making more room).

      Also you won't have the "kicking the seatback" as easily :D
      • 8 Years Ago
      I think it will be very popular if it's reasonably priced.
      • 8 Years Ago
      Every professional town car driver in the world will have a poster of this baby on his bedroom wall.

      --Noah
      • 8 Years Ago
      #2 There is a A6L, they only sell it in China though. Pretty much every luxury hotel in China has a fleet of them. They also have a really nice Buick, the Royaum, and, shockingly, there are brand new 725Li rolling around. Exactly like a new BMW750Li, except with a 2.5 litre i6. I can't imagine what it's like to drive that around town.
      • 8 Years Ago
      Tell me the price, and I'll venture a guess on how popular it'll be. Without a price it's not worth talking about.
      • 8 Years Ago
      I don't think any carmaker would turn down DUB's blessing after watching the success of the Cadillac Escalade. It's largely thanks to followers of that aesthetic that Caddy's sales and product budget are where they are now.
      • 8 Years Ago
      Someone should start a betting pool to guess the date on which someone puts the first faux viynl top on it. Gonna need a lot more viynl!

      I guess what's at the heart of my comment is reiteration of #1's comment. You can take the brand out of the past, but it's much harder to take the past out of the brand.

      Also, I wonder how excited DCX is to get the endorsement of DUB. They can't exactly say something to get the car out of DUB and into Barron's, or it will be "Jay-Z v. Cristal" v. 2.0.
      • 8 Years Ago
      Personally, I hope it sells well enough to cause DCX to consider making a Magnum LWB. Put 2" in the back seat and 4" in the cargo area.

      Agreed that DCX is underestimating its common appeal. There are TONS of cars designed for the 5' and under crowd, but not many non SUV options for folks 6'2" and taller (a - wait for it - growing segment of the population...)
      • 8 Years Ago
      In a word, BIG
      • 8 Years Ago
      This will be perfect for families and the enormous space those car seats with removable bases require.
      • 8 Years Ago
      Maybe it just me but I don't see super star athletes buying a car that is used as a taxi.
      • 8 Years Ago
      I think it'll sell 'briskly' -- but it wont break any records.

      http://www.300cforums.com
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