• Jun 19th 2006 at 7:56PM
  • Add

Pontiac is breaking new ground with product placement next month with "Rush City," a DC Comics production heavily funded by General Motors in an attempt to hock its Pontiac brand to men in their 20s and 30s. The six-issue series will debut on July 19.

The Pontiac Solstice a chick car? Not when a New York action hero tricks out his GXP with guns and other superhero gear. "Rush City" is about an ordinary guy -- good job as a firefighter, fantastic fiancee with a daughter who's crazy about her soon-to-be stepdad, and a Pontiac Solstice GXP. Then he loses it all, except the car of course. After losing his job, his fiancee and her daughter die in a fire. It's so traumatic for him that he has nothing else to do but become a superhero.

General Motors isn't the only one going after comic book product placement -- DaimlerChrysler and Nike are going there too. 

[Source: Detroit Free Press]

I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.

    • 1 Second Ago
  • 2015 Toyota Highlander
    MSRP: $29,765 - $44,140
    2015 Honda Accord
    MSRP: $22,105 - $33,630
    2015 Toyota Corolla
    MSRP: $16,950 - $22,955
    2015 Mazda Mazda3
    MSRP: $16,945 - $25,545
    2015 Jeep Grand Cherokee
    MSRP: $29,995 - $64,895
    Share This Photo X