New Mercedes E-Class a hit in Europe
The E-Class is Mercedes-Benz's second biggest model line, selling over 1 million units for the previous version, which debuted in early 2002. It is the biggest selling "business car" in Europe, dominating the segment with a 30 percent share in Europe and a 38 percent share in the German market.
The E-Class is being promoted as the safest vehicle in its segment, with Mercedes Benz's PRE-SAFE system offered as standard equipment. (The PRE-SAFE system automatically activates safety measures for the driver and front seat passenger when it determines that an accident is imminent.) Optional safety equipment includes Mercedes' Intelligent Light System.
A unique promotional event for the new car is planned for October, when a fleet of 33 diesel vehicles begin a road trip leave the Paris Motor Show headed for Beijing. Interested? You can apply for a ride at www.e-class-experience.com.
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