New Mercedes E-Class a hit in Europe
DaimlerChrysler reported Monday that it has already booked more than 30,000 orders for the new Mercedes-Benz E-Class, which only went on sale in Europe June 10, after its world premiere at this year's New York Auto Show (above). A phased roll-out in other markets will get under way in the coming months.
The E-Class is Mercedes-Benz's second biggest model line, selling over 1 million units for the previous version, which debuted in early 2002. It is the biggest selling "business car" in Europe, dominating the segment with a 30 percent share in Europe and a 38 percent share in the German market.
The E-Class is being promoted as the safest vehicle in its segment, with Mercedes Benz's PRE-SAFE system offered as standard equipment. (The PRE-SAFE system automatically activates safety measures for the driver and front seat passenger when it determines that an accident is imminent.) Optional safety equipment includes Mercedes' Intelligent Light System.
A unique promotional event for the new car is planned for October, when a fleet of 33 diesel vehicles begin a road trip leave the Paris Motor Show headed for Beijing. Interested? You can apply for a ride at www.e-class-experience.com.
[Source: DaimlerChrysler]
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Reader Comments (Page 1 of 1)
Chris J 3:43PM (6/19/2006)
I dont understand, the supposed new E Class looks almost identical to the current E Class????
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Paul 3:53PM (6/19/2006)
Chris beat me too it.
Introduce a new E-class by... introducing the same e-class! brilliant way to generate buzz and keep costs down.
Oh and Pre-Safe? no thank you.
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Bryan 4:37PM (6/19/2006)
Looks like for once, Americans are the ones excluded from entering a contest, while the Europeans get all the fun!
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Andy 4:39PM (6/19/2006)
new E class ???? the designer are blind ?????dump ass, My older E class 2000 lok alot better than this one, get your lazy ass back to drawing board and started drawing...
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G. Snyder 4:40PM (6/19/2006)
That is because it IS the same E-class. It was just a minor-to-medium refresh with some technology updates. Same basic underpinnings.
Thought we covered this...
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JSFORBES 6:05PM (6/19/2006)
Ehh, if you had to keep an older style around, you could do a lot worse than picking the E-class. They look pretty timeless IMO.
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verdegrrl 6:07PM (6/19/2006)
The car in the foreground reminds me of nothing so much as the Kia Optima.
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MIJ 4:01PM (6/29/2006)
WHAT A DAMN JOKE!!!
MERCEDES IS ONCE AGAIN TRYING TO RIP PEOPLE OFF!!!!
HERE IN SOUTH AFRICA, THE FACTORY IS CURRENTLY OFFERING A 11 % DISCOUNT ON CURRENT SPEC!!! BUT WHY???
THEY LOOK ALMOST IDENTICAL!!!
STOP FOOLONG THE PUBLIC!
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