Courtesy of Ward's AutoWorld, the term 'Design Language' is rapidly taking on new meaning. The publication recently delved into the world of car designer lingo, mining minds like DaimlerChrysler designer Ralph Gilles for 'it' words.


In addition to the oft-used "craptastic," a word used to describe a horrible design but a fantastic launch and presentation, Ward's came upon the following equally appropriate and equally funny descriptors:

J.C. Whitney Look: "When something looks added on to the car, it looks out of place, it looks like an afterthought." (Ralph Gilles, DaimlerChrysler)

Puffilate"When we sit there and review a surface and we think it's too hollow or flat, we say we have to puffilate that." (Ralph Gilles)

Unobtainium "A designer type of material you can shape in any way or fashion. It has virtually no cost, and it really helps us to get our designs forward. However, the engineers just despise that." (Pat Schiavone, Ford)

Looks like an RV: "Anything where I don't like the trim, or if it feels like it's not bolted on correctly, or it doesn't have the fit and finish, I say 'man that reminds me of an RV." (Pat Schiavone, Ford) 

Goiter: "An unexpected bulging of the clay that, although previously invisible, becomes visually magnetic by virtue of being pointed out by one's boss." (Kevin George, Ford)

[Source: Ward's AutoWorld]