• Jun 9th 2006 at 6:01PM
  • 6

Maserati and Ferrari design partner Pininfarina took a break from penning supercars to work on something a little more affordable. The Italian design house teamed up with SimpleTech to produce portable hard drives that have all the curves, gloss and style of the world's hottest sports cars. The devices range in capacity from 40 GB to 100 GB and feature 5400 rpm drives. Prices range from $110 to $180 and come in car-friendly colors; red, gray, silver, white and black.


Meanwhile, Ferrari released another branded laptop under the Acer name with dual-core processors that goes along nicely with this carbon fiber mouse pad.


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    • 1 Second Ago
  • 6 Comments
      • 9 Years Ago
      Porsche Design has been credited for these hard drives for years.

      http://www.lacie.com/products/product.htm?pid=10468"
      rel="nofollow">http://www.lacie.com/products/product.htm?pid=10468

      I guess being responsible for the world's most conservative car styling leaves plenty of free time to design complicated products...like boxes.
      • 9 Years Ago
      BMW, Mercedes-Benz and Porsche have consumer product design studios that are loosely affiliated with their parent brands. Why not Pininfarina and Ferrari?

      Product designers are an expensive and notoriously flighty bunch to keep. If you can keep their creativity going by lending their services out to paying customers; why not?
      • 9 Years Ago
      Once your design firm is credited in Suzuki ads for penning the Forenza, it's hard to sink much lower.
      • 9 Years Ago
      Great design and they are not expensive at all.
      • 9 Years Ago

      Hey, great blog!

      I have a Mobile Car Detailing site. It pretty much covers car detailing and cleaning.

      I will definetley recommend your blog!
      • 9 Years Ago
      I can appreciate these companies trying to add a bit of style to their products, but it would be nice if these designers were a little more "discerning" over who they lend their design talents to. A Ferrari Acer notebook? Now SimpleTech?

      I think it damages the Pininfarina brand if you ask me. They should ONLY partner with top tier brands - not commodity-brands.