Those crazy Europeans and their love of socc... er, we mean football... Auto manufacturers are bracing for impact upon the start of the World Cup, which promises to divert the attention of many a potential car buyer to the telly, where England reportedly has a brilliant chance of grabbing the brass ring in the world championships, taking place in Germany.

Now it sounds like the concept should be pretty fundamental. Potential car buyer is distracted by sporting event in June/July, then goes to buy his/her car after the Cup has finished. Not so much. Stats show that the industry doesn't make up the difference later in the summer, indicating that the World Cup truly does have a negative impact upon the automotive industry.


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