• Jun 8, 2006

Time to unmark your calendars. Chery, the opening salvo in what is likely to be a tidal wave of Chinese imports into the U.S., is running behind schedule. Visionary Vehicles chief Malcolm Bricklin is relenting on his bid to have cars in American dealerships by late 2007, and when the vehicles arrive, he doesn't expect them to sell as many as originally expected.

Bricklin had targeted 250,000 units in Chery USA's first year, but it will appear that hopefuls and critics  will need to wait until some time in 2008 before seeing how the whole thing pans out.

[Source: Bloomberg News]

(top tip, GP)



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  • 24 Comments
      • 8 Years Ago
      PJ

      Spoken like a true American. Many people have given their lives. You refuse to give a few bucks. Thanks for the sacrifice. You are an true American hero. Your children will thank you some day.
      • 8 Years Ago
      Oh, and excuse the double post, but I don't see why the xenophobes are so worked up about the idea of Chinese cars leading to a hostile takeover of the States. The more our two nations trade, the less tension is felt between each emerging generation of people. As the current government powers age and die off, relations will ease. And if we're selling Buicks and Cadillacs to them (and they're building V6s for our Equinoxes), I can't see why they shouldn't have a crack at selling Cherys to us.

      P.S.: Jimbo, it's not World War II anymore. Put the bayonet down and step away from the Camry.
      • 8 Years Ago
      These cars are only assembled in China. The vehicles are designed and the parts are manufactured in Europe
      • 8 Years Ago
      Well, Jimbo, I guess you're right. I bet that if I went into your house and turned over your microwave, TV, VCR, computer, stereo, et cetera, they'd all have big "Made In The U.S.A." stickers on them.

      Oh, and naturally, you've never bought any clothes made anywhere but in good ol' America.

      And you certainly haven't driven anywhere in the past several decades, because that oil money goes you-know-where in the Middle East.

      Electricity? Who needs it? That natural gas is a petroleum product, too.

      Oh, I see, only cars matter because that's the single consumer aspect you've chosen to be a "patriot" about. Hey, here's a patriotic concept: don't be dumb. End of discussion.
      • 8 Years Ago
      Let's cool it with the xenophobia and japan-bashing, eh, jimbo? That is so early-90's, and as for as I can see, the street signs are all still in english round' these parts.

      Did you have your panties in a twist when Daimler acquired Chrysler, or when Bertelsmann AG acquired Random House???

      Your ignorance is appalling.
      • 8 Years Ago
      Gee theres a shocker for you. I was already certain that Bricklin expected to sell a million Chinese cars by now from his rhetoric.
      • 8 Years Ago
      I find the idea of brining Chinese cars here funny. Even if they cost less than the competition, no one in their right mind would buy them. But I have a good feeling that they wont be priced cheap.

      Also, look at what happened to the Yugo...
      • 8 Years Ago
      It's interesting when people talk about savings in having cars made in china and then shipped to the USA or other markets considering that a lot of people forget about the costs for shipping of parts and cars and the time and distance for all the other functions that slow down a car's arrival to the market. I personally would prefer direct build-to-order.
      • 8 Years Ago
      Hi. I'm a Brit who has seen inside the car plants of some of the Chinese automakers. I'm a car man by professsion. I can tell you that some of the new export product, production facilities and quality control processes are world class. Some are third class.
      • 8 Years Ago
      It's amazing what people don't know about China these days. Many car parts used by major companies are currently produced in China. There are already many car factories in China (both Chinese and foreign operated). Some of the most modern and metropolitan cities in the world are Chinese (Shanghai, Hong Kong and Guangzhou to name a few). And to speak of Chery itself, it will be producing a brand new line of cars for 2007. I think that it will take a few years, but Chery will be very competitive in the USA within the next 5 to 10 years.
      • 8 Years Ago
      PJ

      If ignorance is bliss you must be thrilled to death. It may not be World War II but it's more like Trade War I, and we are not winning this one. Most Americans like you have been waiving the white flag for years.
      • 8 Years Ago
      Everyone's said it, but yeah, as if we didn't all see this coming.

      At this point, though, I almost hope things work out for Bricklin and his Chery endeavor. He's become such a punching bag in the automotive press that I've started to feel sorry for him.

      And of course, I agree that there's no reason why China couldn't be building fully competitive cars in ten or twenty years. The current efforts look to be pretty crude, but as with every other auto-building nation, it's just a matter of time and experience.
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