It's a concept that has endless potential for comic relief, if the recent antics of Tom Cruise and the media scrutiny thereof is any indication. Scientology is presumably making an effort to broaden its appeal by getting involved in NASCAR and sponsoring the Ignite Your Potential racing team. The team's Ford Taurus, driven by Kenton Gray, indicates that the late L. Ron Hubbard himself is the inspiration behind this effort -- the Dianetics logo and replica of the book's cover will adorn the vehicle.
What's next? A team based out of Salt Lake City that encourages multiple drivers for its car? Or maybe a station wagon with a little ichthus on the back... the possibilities are endless.