• Jun 3, 2006

Automotive entrepreneur Malcolm Bricklin's business successes and failings over the years have been well documented in the media over the years, with Autoblog being no exception. All eyes are on Bricklin to see if his grandiose plans for Chinese automaker Chery can meet with Subaru-like success, or whether the result will be more on the order of the dismal failure of his self-named Bricklin 'safety' sports car, or the discount embarrassment that was Yugo's foray into North America.

But apparently, all of this isn't enough for the once-and-future importer. According to Fortune Magazine's Alex Taylor III, Bricklin is chronicling his daily life leading up to the launch of Chery with a video crew that follows him around 24/7-- reportedly, more than 1,000 hours of footage has been recorded.  Could 'Bricklin: The Movie' be far behind?

[Sources: Fortune Magazine via CNNMoney; AutoNews]



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  • 17 Comments
      • 8 Years Ago
      Wow you really Jonathan Bricklin? Great post, I totally agree with what you say. Chinese cars are coming and I have truely believe that Malcolm will succeed in this latest endevour. On a side note, I can't wait to see what vehicle the 4.0 V8 developed by AVL will be put into, can you give us a hint Jonathan? I encourage all the haters and fans to visit www.chinacarforums.com in regards to discussing what the auto industry in China has to offer.
      • 8 Years Ago
      When Visionary Vehicles collapses, and the $2mil-a-pop dealers sue Bricklin, whadda ya bet that 1000 hours of (possible incriminating) film footage gets "lost" somehow...


      • 8 Years Ago
      JOHNATHAN, I HOPE YOU DIE IN ONE OF YOUR DAD'S CRAPPY CARS. BUT THEN AGAIN YOU PROBABLY WOULDN'T BE COUGHT DEAD IN ONE.
      • 8 Years Ago
      Until yesterday, I never heard of the name Malcolm Brinklin, listening to NPR (National Public Radio) the news about the introduction of a Chinese automobile to America was exciting.

      I do remember the introduction of the automobile called the Yugo, a cheaper priced vehicle that was actually selling rapidly in my area of Baltimore, Maryland at the time.

      Regardless of what someone else might consider a failure(s), Malcolm Brinklin, was audacious in his ability to not only introduce the Yugo in the early days and sell over 100,000 of them, but he accomplished what some only dreamed of like myself. He made the dream REAL! (smile)

      What about the introduction of Subaru? Wow, I did not know he was behind that deal also. That is awesome! His tenacity propelled more plans of action, while others criticized, and they themselves could not accomplish in a lifetime.

      What an inspiration of the American dream, entrepreneurship! What do you guys desire to accomplish in this life? Commit to excellance, thats my objective today and forever!
      • 8 Years Ago
      YEAH, JONATHAN YOU ARE JUST SO INSPIRING.
      I'LL TELL YOU HOW INSPIRED I AM BY YOU WHEN I PICK UP YOUR SHITTY MOVIE FROM THE 99 CENT BIN AT BORDERS IN A COUPLE OF MONTHS.
      WHAT AN ASSHOLE TO THINK ANYBODY WOULD PAY MONEY TO SEE A MOVIE ABOUT HIS LOSER DAD!
      gbh
      • 8 Years Ago
      I do know and freely admit, there are millions of people out there smarter than me. My SAT's were only 98th percentile. I dropped out of Mensa years ago.

      Depends on how one defines 'intelligence' of course, there are so many different types of giftedness. I'm sure you're aware of that too, but we have to lay this stuff out for those poor folks who are even dimmer than me.

      Minor point of order - Your dad did not start Subaru- though he did start selling them in the US. From SV1 to Yugo and beyond, *every* project lost lots of money for lots of investors. I'm sure that was just an oversight on your part, not misstatement for the sake of aggrandizement.

      As an intellectual, you might appreciate this, just as an aside. Today, I was having an interesting lunch with a police psychologist friend of mine. As brilliant as you are, I'm sure you know this stuff already, but gosh, I found it fascinating. We started talking about con-men. Did you know one interesting thing about a hustler is how immediately they get very defensive when you have their pattern figured? They get so used to fooling most of the people most of the time, they say the most ridiculous things trying to defend their actions. Has something to do with thinking that they are smarter/superior to everybody else. The best is when they start believing themselves.

      If you haven't met MM, I bet your dad will explain to you what happened to him when he got a bit too full of himself.

      Studies in narcissism and delusion. But, I digress. Back to the topic at hand...

      You're right, I have been stupid. You and your father both deserve the rep you have earned.

      Ciao.








      • 8 Years Ago
      This guy has an ego the size of China. Nothing would thrill him more to become the Richard Branson of the car business. Unfortunately for him, his projects have all been dismal failures, but the "I've been screwed by Bricklin" club has a lot of members.

      The Chinese have an expression - blowing the cow, meaning to boast. I think Bricklin is pictured next to it in the dictionary. He is a piece of work. He had better be careful, though, he could find himself in a sticky spot with the Chinese govt when the Chery boondoggle collapses under the weight of his ego. The Chinese have the death penalty for about 300 crimes.
      gbh
      • 8 Years Ago
      While it's hard to argue that Bricklin has ever been a long-term success in any of these ventures, it is also hard to argue against him being visionary.

      Subaru in the 60's, the extended warranty, the SV-1...

      Perhaps (and likely) his execution will be as flawed as it has been historically.

      There is little doubt that this is the future though. Someday, I imagine you'll be able to get a new car/truck down at Harbor Freight for $8995. Laugh if you will, just remember Sears sold a lot of houses out of it's catalog not that long ago.

      If there is anything that should strike *absolute* terror into the hearts of the big2, it's the Chinese investment in auto production. Sure the quality of Chinese will likely be even a bit lower that DET product - but it will be priced in line with it's quality - not it's legacy costs.
      • 8 Years Ago
      i will ask Dean Kamen when i get the opportunity. He happens to be a particualr hero of mine. And in your particular case I would have to agree, "there are millions(probably billions) of smarter people than yourself.
      • 8 Years Ago
      Of course you have a shrink, and a police shrink to boot, to help you with your clear case of an inferiority complex, but i'm sure you're quite accomplished, you and your former mensa buddys. The point that puzzles me most is that while my dad continues to speak at Harvard and Wharton and UCLA and on and on, you continue to spew inacuracies from the comfort of anonymity. And to your point of our reputation, well for starters i'm quite pleased to learn i have a rep, and as far as my father's rep, well, lets see here, one of the worlds richest investors has invested in his company, several of the top CEO's of the most established businesses in the country have invested, he's on the cover of Fortune, inspite of the-as we established earlier, slanted article. Not to mention that when you get put out to pasture in your late 60's, malcolm still continues to ingnore schmucks like yourself and wake up every day and try and inovate and inspire those that work for him and those that look up to him. I like con man movies, and i'm sure your little mensa brain finds it easier to categorize malcolm as robert redford in the sting, than to actually grasp the very complex person that he is, that we all are, expect maybe yourself, you seem rather simple, anyway, i will conclude this rather fascinating conversation with yourself by taking all of your thoughts as a compliment and respectfully sign off. thanks for the fun.
      • 8 Years Ago
      Bricklin's Son is the Director of this movie. I met him and his son at one of the prospective dealer meetings in Columbus, OH. They were asking $2 Million for a buy-in now (with no vehicles until 2007?) It was pretty great!
      • 8 Years Ago
      Nothing will beat a movie about a man that peddles vapormobiles.
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