No sooner did we post about Lincoln's viral marketing on MySpace, than we came across a Volvo effort on MSN Spaces.

Not much to tell, but it appears to be the start of some sort of treasure hunt to find the one-of-a-kind Volvo currently residing in the shipping container above. The "Pirates of the Caribbean" signage may just be a clue. Or not.

So far, the first post by "Tnu Heht" (Awww. It's "The Hunt" jumbled up... isn't that just so clev-er!) has attracted one comment - evidently by a Volvo employee.

We fearlessly predict a tsunami of similar "social marketing" efforts. Brace yourselves.

[Source: Volvo North America]


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