• 18
Meanwhile, Ford is once again following GM's lead by offering a similar incentive program at the center of which is the current high price of gas. FoMoCo has launched a nationwide "Drive on Us" sales incentive program, offering not only zero percent financing but free gas for the rest of the year for new vehicles purchased between today and July 31.

With every sale, customers get a pre-paid MasterCard debit card to buy up to $1,000 of gas, E-85 or diesel. (Thirstier trucks and SUVs get $1,100 in fuel credits) Customers can choose to get cash or a deduction from the purchase price of the vehicle.

In addition, some models get a price reduction ("customer cash" in Ford-speak) of an additional $1,000 to $4,000. The $4,000 deduction is reserved for the slow-selling Expedition (along with zero percent financing up to 72 months!), and there are some good deals on trucks, with the F-150 getting a $2,500 price break and the Super Duty knocked down $2,000.

[Source: Ford]

I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.

    • 1 Second Ago
      • 9 Years Ago
      #4 - How are you to become an intarweb celebrity now that autoblog snubbed you on their news stories? Could this be a sign of the apocalypse, or just some online foot stomping?
      • 9 Years Ago
      You guys are becoming pathetic at acknowledging your sources. This is the second time that I've sent you news, that you go on to post two days later without any recognition to me. That's pretty sad.
      • 9 Years Ago
      I propose a new rule... no more posts from JR until he spends an afternoon test-driving a V6 Camry and a Chevy Impala back-to-back. Anyone second?

      Camrys are hardly my kind of car, but Christ... you really think it's because of a massive conspiracy
      that Toyotas sell so well, don't you?
      • 9 Years Ago
      18. "But I'm a Honda loyalist and if GM & Ford goes down Honda will surely bring mroe of there Japanese products over here."

      Uh, no they won't because to many millions of people will be out of work/losing their pensions leading to a recession or even a depression, so no Honda sales either.

      Not everyone in US works for GM and Ford. They are not the bread and butter of this country. State and government jobs.

      • 9 Years Ago
      Like the idea, but hate the slogan. It sounds almost like Ford is inviting people to run them down/drive over them.
      • 9 Years Ago
      I was, but I still think acknowledging the people who give you the news as being something important. Anyways, end of discussion, I think pretty much everyone here agrees that recognizing the news submitters is not of much importance, and that I was just complaining for the sake of complaining.

      As for the gas deals, they are all RAU (rebates as usual). Thomas Friedman made some excellent points about this in his recent editorial.
      • 9 Years Ago
      GM and Ford should both rename their programs either:

      A: Thelma and Louise

      (for those who do not get the reference)

      B: "We'll all drive off the cliff together!"

      I do not recall which "big3" VP I was talking to about 20 years ago in DET, but long and the short of it was this - "Once they (customers) start suckling on that teat (rebates) it's almost impossible to wean them without a great distraction (excellent product)".

      As the non-fanboi crowd keeps saying, all they have to do is build a product that people want. If GM/Ford actually *did that*, they would not need the rebates.

      If you are to have a successful company, you cannot offer discounts all the time, on almost every product.

      But hey, GM stock is up indicating the incredible value in a business model of losing huge sums on every unit... ROFLMFAO

      • 9 Years Ago
      More on topic, I don't see why everyone's getting their panties in a bunch about these "free gas" deals. All they are is a cash back incentive under the guise of something else. Anydbody with half a brain realizes this.

      Posted at 11:37AM on Jun 2nd 2006 by Cameron
      Because its an American vendor giving something back to it's customers and riceballs like peckerlicker (PL) does not like it when we get rebates and TOY ota has him believing that crap smells good if you buy their junk that they claim gets good mileage but Hey driving around in a shoebox should and call it what they want a rebate is just that no matter what GM or Ford call it
      • 9 Years Ago
      #3 I never really thought about the slogan. Now that you point it out, it's quite humorous.
      • 9 Years Ago
      And Damiler/Chrysler's program will be called: "DRIVE YOU CRAZY"!
      • 9 Years Ago
      I would like to know who really gives a damn about rappers. Rap is just one way to perpetuate the sterotype of blacks to whites that hate them anyway. Anyone that refers to women as "hoes" and use the language that rappers constantly use are backward, uninteligible morons that need to disappear from mainline society.
      • 9 Years Ago
      Oh! This is so clever! I just can't believe Ford could be so innovative. What a great company! So original and a wonderful reason to buy a Ford now.
      Oh, oh, oh, I'm so happy I could just.......
    • Load More Comments