• Jun 1st 2006 at 11:57PM
  • 42

Mitsubishi has thrown down the gauntlet. If dealers can't sell its new products like the Outlander and Lancer, the company may pull out of the United States completely. Mitsubishi's product boss, Shinichi Kurihara said as much at a press event, indicating that the company's recovery rides on the success of the vehicles. The company is down 16.5 percent to 36,536 units so far this year, and its Normal, Ill. plant employs just one shift. Predictably, dealers have responded by urging Mitsubishi brass to open up their wallets and spend more money on advertising here in the States.

Meanwhile, Mitsubishi's May sales figures just arrived and the company posted a 3.9-percent rise in sales over May of 2005, which follows an even stronger 17.5-percent improvement last month over April of 2005.

[Source: Automotive News via AutoWeek]

(Thanks to Emulous1974 for the tip)

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    • 1 Second Ago
      • 9 Years Ago
      When Rich Gilligan said he was going to turn the company around he should have stopped when he reached the 180 degree mark. Why did he set back in his office and let Pierre and company keep ordering cars and allow the north lot to fill to capacity. Why did they give class C loan applicants cars in the 0-0-0 fiasco. How can Rich care about the company now, but let it go down the toilet a few years ago when everyone else was running it. Does he care about Mitsu, or Club Rich? Is this who should be in charge? Maybe they should shut down that expensive California office and save some money. I have a question, does that office still paying for the Starbucks Coffee service?
      • 9 Years Ago
      Mitsubishi: you deserve to go out of business. Frankly, I will feel bad for all of the American employees losing their jobs over this, but it is Mitsubishi headquarters' fault for this all happening.

      My best friend's mom is from the Phillipines and she absolutely despises Mitsubishis because when she was growing up, and even today, all she can think of is Lancers and how big of pieces of garbage they are. She explains it as though there are two kinds of cars there: nice cars and Mitsubishis.

      Mitsubishi will never succeed because it has a flawed business model. They can't compete with the other brands by beating them at their game. If Mitsubishi wants to win over hearts and minds they need to be DIFFERENT, not more of the same. If you're about to bail out, why not try to save a sinking ship by importing products like the Swift? Also, you could try heavy heavy marketing to minority groups like gays and immigrants. Although, it'd be smart to change you're anti-gay policies before doing so. Afterall, gays buy way more cars than 36,000 units by June of every year.

      It's funny though. People think Hyundais are garbage today, when they are really some of the absolute best cars made. The reason why they were so bad back in the day was because they were just old Mitsubishi models made by someone else. Nowadays, Hyundai is sitting at the table with the big kids. Ultimate poetic justice, eh?

      What would the world be better off with? Mitsubishi going out of business because they tried to sell re-badged Dodge trucks and bland midsize cars, or a healthy Mitsubishi that only sells small cars like the Swift?
      • 9 Years Ago
      You can't appeal to a market that is dominated with other products that last longer, put out more performance all while getting better gas milage. Grated the driveability of an evo is great, but who wants to pay up to $40K for it?

      It's basic Economics! Quick, Cheap, or Reliable... Pick any Two. Well with Mitsubishi, just like so many other (Dead or Dying) car companies, you only get your choice of one, and that's just not going to cut it in a global economy driven by bargain buyers, or reliability seekers. Beyond the 16-24 market place Mistubishi just doesn't have a presence. It's sad to see another manufacturing company go by the way side (For the blue collar employees sake, not for the CEO's) but that's life.

      If a fish gets to big it becomes an easy target for fishing, if it gets to little is becomes an easy target for sharks.

      It looks like Mitsubishi, has just been spotted by a shark.
      • 9 Years Ago
      Bring back the Diamante. Resurrect the 3000GT. Drop a turbo inline-4 into the Eclipse with AWD--yes, I know that would conflict with the Evolution, but so what!

      • 9 Years Ago
      Have none of you ever seen the lancer evolution? That is a must buy on my list. I am still wowed when I see the eclipse and its spyder counterpart. Sure they have a couple ugly ducklings, but doesnt every car company?
      • 9 Years Ago
      I have a Mitsubishi made 2001 Dodge Stratus and I have nothing but problems with it. Motor mounts, wheel bearings, engine sensors, engine parts, A/C problems. Car has 90,000 miles.
      • 9 Years Ago
      Here in Japan Mitsubishi is at the bottom of the heap and subject to the same "death watch" as GM in the US. Pulling out of the US will just help the side into oblivion.
      • 9 Years Ago
      #38 THANK YOU
      That statement was taken out of context in Japan.
      The new Outlander is out selling the Rav4 in Japan and will be here in the fall. Japans car market is falling, but not for Mitsu. The new Lancer will be their and here in the spring.
      The US sales are slowly rising.
      They are big in Russia and Europe in a dead market and have been buying into China and all over.
      The Colt and i cars are a hit over seas.
      They are controlled by a conglomerate of wealthy companies including the biggest bank in the world.
      Sorry Mitsu haters, they are NOT going anywhere.

      • 9 Years Ago
      I forgot to mention...although it would be good to see the North American manufacturers re-take some of the market share they've lost, the fact is that the majority of components incorporated into North American vehicles aren't made here anyway. Don't forget the tuner scene as well...import tuning is big business and creates ton's of jobs here.
      • 8 Years Ago
      whoever talks about pearl harbour needs to grow up. I mean seriously, who cares that mitsubishi made war planes. i don't see you bitching about how GM made tanks, Daimler-Benz made tanks we fought in WW2, or the fact that Volkswagen was practically masterminded by Hitler himself. DYN Volk means "german race"? btw, i have had no problems w/ my 90,000 mile galant, other than the fact that its a bit underpowered. if yall cant take care of your cars, then thats your problem, don't blame the manufacturer
      • 9 Years Ago
      When everyone was drooling over a Mitsu concept about 6-8 months ago and applauding Mitsu's recovery, I predicted Mitsu's debt, corruption issues in Japan and the bailing of newly hired Finbarr Oneill after only a month as CEO(who resurrected Hyundai) was signaling Mitsu's demise. Guys and Gals, Mitsu is not going to make it. They have more debt than most 3rd world countries and eveyrthing they have tried has not materialized into sales. Take the Galant Ralliart fiasco. Someone upstairs doesnt have the balls to put out the concepts and the cars that will bring sales so let them die. Risk = Reward and Mitsus risk factor is pointing to a reward found on another continent other than North America. Sayoonara Mitsubishi.
      • 9 Years Ago
      "Have none of you ever seen the lancer evolution? That is a must buy on my list. "

      But did you buy one? Problem is that once you're old enough to buy and insure one, you're far too old to be seen in the World's Fastest Lancer.
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