Ford's Ambassador Club attempts to increase employee discount sales
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Ford Motor Company employees and retirees each account for less than one AXY-Plan sale per year (the AXY-Plan is Ford's employee and supplier discount program). The company claims that if it could only add one additional discounted sale per employee and retiree each year, a market share gain of two percent could be realized. That's not exactly small potatoes in today's marketplace. As such, the company has started what it calls the Ambassador Club for those employees who directly contribute to multiple Plan sales each year.
Workers who put on their sales faces outside of work and provide PINs that contribute to two Plan sales will receive basic membership to the Ambassador Club, which basically means that members will be given swag like logo'd shirts, hats, and so on, with the hope that displaying said gear in public will lead to further Plan sales. Two more sales bring membership to the club's Inner Circle, with as-yet unspecified benefits. So if you're in the market for a Ford and you know an employee of the company, go ahead and hit them up for a AXZ-Plan PIN - you could save several thousand dollars, and they'll get a nice polo shirt.
[Source: Blue Oval News]
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Reader Comments (Page 1 of 1)
Jason 8:21PM (6/01/2006)
Allow me to be the first to put forth a childish joke:
The bad news is, you'll be the owner of a Ford.
I'm sort of kidding. They have a few vehicles which I think are pretty good (Mustang, F-150, Fusion, Five Hundred even if you're after a minivan alternative).
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Howard Kerr 9:51PM (6/01/2006)
Ford MAY want to get more employees to get X-plan priced cars into the public's hands, but trying to get more info on this scheme by following all the "twists and turns" you are sent on by this story makes me wonder if it's worth it. It appears to be about as easy to get the info as it is to get a Ford dealer to perform no-charge warranty work, or even to get a dealer to fix a car right the first time.
I love Fords, they just don't make it easy to love them.
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gbh 10:56PM (6/01/2006)
Not that one should ever be so rabid as to *only* own products of the company you work for, but it seems more than a bit odd, doesn't it?
You get the car at a (basically) giveaway price, yet you are having problems getting people on the inside to pony up.
Of course, before he had to put on a show for the masses, Ford drove a BMW 635...
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Fabulo 1:01AM (6/02/2006)
Eric,
You don't exactly sound like a fan of Ford. But this is harsh. The extra credit will get you a lottery ticket for a chance to get 1/4 grand. Or the luckiest will get a trip with the big boss. Wow.
Now that is serious motivation and incentive. I'm sure HR is behind this!
"In addition to the recognition items, Ambassador Club members will be eligible to receive $250 gift cards that will be away as part of monthly drawings. And 12 Inner Circle members will be invited to meet with Ford Chairman and CEO Bill Ford, tour the Rouge Assembly Plant and visit The Henry Ford."
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Echo 6:30AM (6/02/2006)
Re #3
According to the article each employee AND retiree on average purchases less than 1 vehicle per year. I don't know, but that seems pretty normal - if you are a 3 car family, switching cars every 3 years would give you one per year. I don't think many people keep cars for less than that.
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amp 7:12AM (6/02/2006)
Does this also hold true for Mazda vehicles? The Mazdaspeed 3 or the RX-8 look pretty tempting.
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