• May 29, 2006
In response to the post, Generation Y continues to flummox automakers,  Autoblog reader JohnA writes:
This article claims Saabs are appealing to gen-Y types

"This article" shows that 1.28-percent of Americans age 18-24 will consider purchasing a Saab as their vehicle according to research firm, Conway Inc. (CNW). While writer Alex Law admits the figure does not sound very high, he points out that the Jeep Wrangler only garnered 16.92 percent as the highest desired vehicle. Not a single BMW or Mercedes-Benz model even received the minimum one percent to make CNW's list. Law writes that image contributes to the Saab's appeal among Gen Y buyers... in other words, mom and dad's matching Bimmers aren't helping that company's cred with the younger crowd. Law covers Saab's entire lineup, and declares the 9-3 convertible to be his unabashed favorite.

Let's hear it from the 18-24 crowd. Are Saabs cool?

[Source: Auto 123]


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  • 56 Comments
      • 8 Years Ago
      Their styling is decent and the prices aren't too bad for a luxury car but their reliability seems iffy. Maybe that's all in the past but I know a bloke who has 5 Saabs and they're all broken right now.

      GM also seem to be killing the brand making the cars less unique than they used to be.
      • 8 Years Ago
      Saabs are really cool!!
      a driend of mines mom bought a saab 9-3 Convertible and it looks amazing

      .. I'd stick with audis though! but i think theire designs are comparable :)
      • 8 Years Ago
      I'm 25.

      Saabs are not as nice as they used to be. The design of the 9-3 looks good, but they need a real hatch. The 9-5 is too old. The 9-2x was a good idea, executed poorly. The 9-7x is a joke.

      I'm waiting for them to build another 2dr turbo hatchback, you know... the thing that made saab, a saab?.

      I'm rebuilding my old '89 900 Turbo in the garage. I'll probally never part with it.
      • 8 Years Ago
      I'm 24 and I think saabs are a POS, their models don't look very updated compared to bmw or benz. There is very little respect for driving a saab in my opinion.
      Why buy a saab, when a bmw/audi/mercedes/lexus cost around the same which are also more upscale and reliable.
      I currently own a bmw 06 330i and I'm loving it
      • 8 Years Ago
      I'm 25 and I'd have to say Saabs have a certain appeal to me but no where as strong as a bmw 323i or volvo s40. Funny part is my dads a GM mechanic and both him and I refuse to buy anything GM unless its a rebadged car. Since most of the new Saab line up are rebadged GM cars its almost a step backwards.
      • 8 Years Ago
      26, bought a 9-2x last year. I like it a lot. The 9-3 SportCombi is a GREAT looking Wagon, I'd drive pretty much anything in the Saab line save for the 9-7x, 'cos I don't do SUVs.

      - R
      • 8 Years Ago
      I fit the demographic, and I personally really like the Saab 9-3 and 9-5. Though not so much the new 9-5. The model cycle right before that was great though. They're right up there (if not a little higher) with BMW 3's and 5's and the Benz C-Class for me, which are some of the cars I really like.

      Actually, to clarify, I don't like any of the new Bimmers, just the last gen's, and if the new C looks anything like the S, it'll be a while before I can adjust to it, if I ever do.

      Wow, why did all the Euro brands go through and fuglify their lineups?

      And contrary to The Driver, I live in SF Bay Area, and Benz and Bimmers are EVERYWHERE, so I'd take a Saab just cause there aren't nearly as many.
      • 8 Years Ago
      Just turned 25 and I'm now on my second used Saab 9-5. They may cost as much as other luxury makes new, but they're a good deal used because they're more an obscure brand.

      My 2000 4-cylinder turbo has great pickup and gas mileage, and handles well in winter. Repairs are also cheaper than other luxury marques thanks to GM's dealer network, although I haven't had any problems. And they're safe cars too: I bought another after walking away from a major accident.

      Just wish I had iPod compatibility ...
      • 8 Years Ago
      I'm a 21 yr old male, and out of the entire Saab lineup, the only one I would be interested in is the 9-3 convertible. I like the little quirks that make a Saab a "Saab" and I kinda have a thing for Scandinavian cars in general. That said, I prefer my TL ...it is much more appealing overall, as is the Lexus IS.

      I also must admit I have a thing for Volvos and if I ever settle down and have/adopt a kid or something, that's probably what I'd get.
      • 8 Years Ago
      Saabs are definitly cool. I'm 17 and bought an '01 Saab 95 for my first car and get nothing but compliments from my friends at school who think it's cool. Plus several other kids at school have 93s and 95s.

      I think one other reason they have become popular with younger buyers is the because they ae are the cool, quirky alternative to Volvos. And every parent wants their childs cars to be safe which often to them means Volvo. But like myself don't really want to drive a insanely common safe car, so we go with other safe swede, the saab which also happens to be very safe.
      • 8 Years Ago
      I'm 18, and I was just looking around for an affordable Saab 9000 (like a '92). The new Saabs I think look really nice, and the brand has really improved styling in my opinion.

      I would buy one over a BMW or Mercedes any day -- I think some Mercedes and most BMW's look generic anyway.

      Sure I want a new Saab, but unless you got some generous parents -- that's not going to be happening any time soon.
      • 8 Years Ago
      First of all, saabs and BMWs/MBs arent really the same price bracket. It would be more saab vs volvo, and between the two, I think the s40 is the nicest.

      If I had the money to consider a 3-series, I would take it no questions. If I didnt, then yeah I would shop saab and volvo.
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