A Pontiac spokesperson admitted Monday that the automaker is considering "slightly boosting" production for the popular roadster. Speaking to Reuters, Jim Hopson said that Solstice demand hiked Pontiac showroom traffic by 20 percent in the first quarter. Perhaps getting a little carried away, Hopson opined that the Solstice "increased the whole 'cool factor' of everything in Pontiac."

Pontiac, tagged by Bob Lutz as one of General Motors' "damaged brands," could certainly use the lift provided by a popular halo car. So far, the Solstice is acting the part, outselling the Mazda MX-5 by 30 percent so far this year. Pontiac could easily sell more than the current 1,800 - 1,900 units a month right now, but the company wants to make sure it doesn't get stuck with inventory when the early rush subsides.

[Source: Reuters]