• May 22, 2006
Apparently the American auto industry's reputation is particularly worthless in South Africa as this billboard ad for the SMART forfour shot on the side of the road near Johannesburg portends. It glibly reads, "German engineering, Swiss innovation, American nothing." The parent company of SMART, DaimlerChrysler, happens to be a "German-American" multinational corporation, so the fortwo has deeper ties to these United States than this billboard and SMART's ad agency suggest.

[Source: NeanderNews via TCC Confidential]

UPDATE: The car on the billboard has four doors, which makes it a forfour, not a fortwo.


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