• May 17, 2006
Though automakers are shifting millions of ad dollars to the Internet, they have not neglected the old boob tube. Dodge, Turner Media Group and EchoStar along with its DISH satellite TV network have teamed up to bring one internet feature--interactivity--to Dodge's new TV-based Caliber campaign. Subscribers seeing one of the 30 second ads will be shown an on-screen "trigger" that will transport them to a website-like environment where they'll be able to browse a picture gallery, locate dealers or view a highlighted feature of the week. Mark T. Spencer of Dodge says, "Caliber buyers are savvy TV viewers who will enjoy the convenience of interactive television to take their first test drive."

[Source: The Auto Channel]


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    • 1 Second Ago
  • 9 Comments
      • 8 Years Ago
      I think if you could CHOOSE what sort of commercials you saw (car, electronic, insurance, anything 'funny', candy, etc.), people may actually pay a little attention.

      I and NOT in the market for an AARP membership or term life insurance. However, if I could see a well-fimed and HD BMW, Porsche, and Audi commercial, I would actually be interested.
      • 8 Years Ago
      PS. Commercials however entertaining they are, are obviously meant to create purchases, and thus just being able to pick entertaining beer commercials to view all day does nothing for the company if you do not intend to purchase beer, so that just ends up costing the company more money in wasted advertising dollars. Sort of like a pay per click program with Google, how often do you actually buy something when you see a banner or text link on google's adwords and actually buy it after clicking the link, well most people do not and the owner of the website has to shell out cash for your entertainment.
      • 8 Years Ago
      There are many Caliber SRT-4 test mules running around.

      http://www.caliberforums.com
      • 8 Years Ago
      Just out of curiosity, does anyone know where I could find a video clip for the new Caliber tv commercial --the one with all the cuddly animal characters used as a test group for their thoughts of the new Dodge? (Btw, it does seem like it would be awesome for tailgating.)
      • 8 Years Ago
      During the 70 year record drenching we had lately, I was stuck watching traffic in front of the Fairmont Copley Hotel in Boston. In the valet lane I saw the following: Two 2001 Camrys (one with plastic hubcaps and a spoiler!), Lexus GX470, Lexus RX350, 2004 Buick Regal GS, new Jeep Grand Cherokee, Acura RX, Jeep 2001 Cherokee, 2004 Buick LeSabre, Volvo XC90...and along drove up the Caliber. It is highly styled and distinctive with a solid look, but very choppy, with chunks of plastic and black trim globbed together. The rear window and side windows are very tiny, almost useless. And, the front seatbacks push so far back past the B-pillars, that i thought the headrests belonged to the BACK seat. The 2 middle aged couples who got out didn't seem like they needed much leg room, so i can't imagine what it's like to sit in the front seats with your head behind the B pillar. Very odd compromise for style. It's anything but cute, for sure. It did stand out against the other conservative cars driven by the Boston wealthy.
      • 8 Years Ago
      But it isn't a new thing....I have DISH and have seen Ford do this, Range Rover, several others.
      • 8 Years Ago
      #7: No you didn't. They don't exist yet.
      • 8 Years Ago
      i saw an SRT4 Caliber going up Adams road in Oakland Twp. Michigan last night, extremely agressive in person. It almost looked angry. I don't know how close to production specs it was.
      • 8 Years Ago
      Yep, this is definitely the future of advertising. If television is to have a chance in 10 years, it better adapt to the Dish/Direct model. Good stuff!