Though automakers are shifting millions of ad dollars to the Internet, they have not neglected the old boob tube. Dodge, Turner Media Group and EchoStar along with its DISH satellite TV network have teamed up to bring one internet feature--interactivity--to Dodge's new TV-based Caliber campaign. Subscribers seeing one of the 30 second ads will be shown an on-screen "trigger" that will transport them to a website-like environment where they'll be able to browse a picture gallery, locate dealers or view a highlighted feature of the week. Mark T. Spencer of Dodge says, "Caliber buyers are savvy TV viewers who will enjoy the convenience of interactive television to take their first test drive."

[Source: The Auto Channel]

I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.

    • 1 Second Ago
  • 2015 Toyota Highlander
    MSRP: $29,765 - $44,140
    2015 Jeep Grand Cherokee
    MSRP: $29,995 - $64,895
    2015 Honda Accord
    MSRP: $22,105 - $33,630
    2015 Honda Civic
    MSRP: $18,290 - $26,740
    2015 Mazda Mazda3
    MSRP: $16,945 - $25,545
    Share This Photo X