General Motors and other proponents of ethanol are hoping they can convince NASCAR to jump on the ethanol bandwagon, and in return, fuel the ethanol movement with a little star power.

The automaker has already made inroads with NASCAR's Craftsman Truck series, where it is able to push its E85-capable trucks despite the series organizers being unwilling (at the moment -- they're still working on getting to unleaded fuel) to switch over to E85.

NASCAR teams are resisting the change due to cost, but with advanced production methods hitting the scene making ethanol more energy-efficient to produce, the environmental benefit from consumers wanting to be just like Jeff and Tony will be immeasurable.


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