• May 15, 2006

Bob Lutz, the product czar over at General Motors, says that the Chevy Camaro will be so smokin' that 100,000 coupes will fly off dealership lots each year. That's also the number the automaker must be able to sell before the concept will see the light of day in production form. The automaker is deep in engineering a production version of the muscle car, and the business case is being fleshed out, according to Lutz, but a final decision hasn't yet been made.

The 100,000 mark might seem a little high, but it's not unattainable by any means -- the Ford Mustang sold 160,975 units last year and the Camaro itself hit the 200,000 mark in its heyday.

[Source: Automotive News]



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  • 24 Comments
      • 8 Years Ago
      "...a final decision hasn't yet been made."

      What do you need to make a decision? You already have a solstice/sky platform, factories, workers and tools. It's not like it would be hard to coat that Kappa platform with a different sheetmetal design?

      Look at DCX, they spit out a new one every 6 month or so. 300c, magnum, charger, and soon a challenger.

      It's not even like your engines won't fit. Some people have already shoehorned a smallblock v8 under that hood.

      So what it is gonna take? Another 5 years? Is GM even gonna be around in 5 years?
      • 8 Years Ago
      Why is it so friggin hard for the people at GM to get it right????

      From the article linked to:

      "The Camaro would be part of GM's coming lineup of midpriced to premium-priced cars on a new rear-drive architecture developed by Holden. North American production of those vehicles is expected in 2008 or 2009."

      Um, hello, mid to premium price??? NO! Try 20,000 if they want to sell these!
      Does GM realize that the Skyline GT-R will be hitting US markets close to that time, and [I'm guessing] will be in the 35-42k range. GM will not be able to move these at all if they price it near the Skyline and way above the Mustang. They lose focus too quickly. Sad, I was hoping they wouldn't screw this up as previous experience would dictate [read: GTO]
      • 8 Years Ago
      That is kind of high. Look what happened to my beloved GTO. Although, Camaro fans are coming to the end of their contracts (if they havent already) and should be looking for a new set of wheels. Hopefully the Mustang didn't shore up the market with there new body style. They also better hope that the Challenger doesn't come before it either or you can definitely kiss the 100 thou a year goodbye. Contrary to popular belief, that Challenger is looking better and better all the time......especially after yesterday's pics.
      • 8 Years Ago
      What is General Motors thinking about? How they can sell 100000 a year of THIS?! My choice is Toyota. It's much more safer
      • 8 Years Ago
      if they can re-establish the Camaro at a decent price with decent fuel economy then they can expand the market further. But making such a high goal in a market that is now owned by the Mustang and they haven't been in since 2003 isn't a great idea...overproduction will led to more time on dealer lots and lower perception of value by the consumer..if they can manage it properly though a high production could lead to a lower price...
      • 8 Years Ago
      Why can't we have brilliant new designs instead of re-hashing old stuff? For comment #20, who said:
      'The Japanese simply do not have the ability to design cars that look this good" obviously you have never SEEN or DRIVEN an Infinity G35. That thing owns.

      Stoneman
      http://www.stonemanautoreview.com
      • 8 Years Ago
      Aw man I want a G35 soooo bad!

      Can I ride in yours Stoneman?
      • 8 Years Ago
      If you have ever worked in a marketing or product development group you understand what takes so long especially in a company where the finance is running the show. Mr Lutz must be convinced that a). the Camaro can be built for a competitive price with the necessary attributes (read LS2, Independent Suspension etc)for $ that doesn't price it out of the market against the Challenger or Mustang. There must be healthy margin for GM Finance and Board of Directors to be happy. I personnally think the car will sell 100K units as long as the entry level units are low 20s with the "other" units (LS2s Z/28s) at low to mid 30s and SS's, assuming they have an SS, at upper end of 30s.
      • 8 Years Ago
      The Camaro sold in the mid 200,000 range for a number of years the Firebird somewhere between 150,000 to about 170,000. So what is Pontiac thinking? A new Firebird of course. Will they get it? My bet would be yes.

      Could the sales equal what they once were? Personally I don't think so, yet look at Mustang sales. A lot depends on pricing, performance and how it finally looks. I'm thinking if Pontiac did get a car somewhere between 130,000 and 150,000 a year, the question then becomes for how many years.

      The biggest problem GM had with the F body was they let it get old, if they kept it fresh this time more often (same with Mustang) we all might be surprised at how well both do.
      • 8 Years Ago
      Seems like I'm not the only one who hates the "modern retro" movement. Its bad enough that haircuts and clothes from the 70's are back en vogue, but cars too?!? Enough! It screams that they've tapped out the creativity well and that the car designs were only good "back in the day." Yet one more to jump on the bandwagon only to ride it backwards.
      • 8 Years Ago
      I wouldn't be surprised to see Pontiac, Buick and Saab get a rebadged version of this Camaro.

      Oh heck, Hummer can have one as well!

      [/sarcasm]
      • 8 Years Ago
      If both the Camaro and GTO are produced, they won't look like clones. GM isn't that stupid, is it? Besides, the Camaro can be larger and the GTO more powerful, or something like that.
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