• May 14, 2006
To say that Chrysler Imperial concept's debut at this year's Detroit Auto Show caused a mixed reaction among attendees and readers would be an understatement.  Thus, we followed Matt Nauman's test drive of the concept with keen interest, to see if it might sway our staff's opinion one way or the other.
Unfortunately, the Imperial concept was barely functional. Its transmission dictated that the test drive be a limited jaunt at 15 to 20 mph. None of the instruments were functional, as they had simply been glued to the dashboard. Nauman did find the sedan more attractive in person than when on display. The concept's size, at 17 inches longer and  six inches taller than the full-sized Chrysler 300, continues to be its most impressive feature. 

The transmission, instruments, and other issues are relatively minor if Chrysler decides to develop a prototype... but the question remains if the Imperial should even get to that stage. At $40,000, it would arguably be in direct competition with Mercedes-Benz, Chrysler's partner.


[Source: Mercury News]


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  • 27 Comments
      • 8 Years Ago
      But have you noticed GBH a lot of cars now come with larger than 18" rims standard straight from the factory...does that make them "DUB" too? I mean the new escalade comes with 22's, the Ram came with factory 20's and 22's on the viper edition, the SRT's comes with 20's.
      I really dont think its a big deal and depending on the car, larger wheels actually make it look better and hide ugly wheel gap.
      But thats just me.
      and naugahyde...how do DVD's degrade performance? If you have kids or take lots of road trips (which my family does quite a lot) they're actually quite useful, and rims dont ALWAYs degrade performance..its all in which rims you get my friend.
      personally i think the imperial is cool, I've always liked big cars and this seems like the 300's bigger brother. I like that. Kinda like the CTS/DTS etc.
      • 8 Years Ago
      Ok here is a new concept, take a totally outrageous concept car and make a kick ass production car ! put that thing on a diet, make the lines on it more stellar and pronounced, and give it 500 hp or so AMG engine standard and make sure it smokes mustang gt's for lunch and sell it for 45k and watch it fly off the showroom floor ! also fo mo co and siblings make close to 20 different suvs in the same price bracket and size so this imperial and merc wont hurt each other too much !
      • 8 Years Ago
      While that is true, if this comes factory with those 22" wheels then wouldnt you think the cars systems are designed for it? Thus making the whole point moot?
      Sure if someone puts 22's on a civic its gonna mess the driveability of the car up...but then thats that persons choice.

      The tire/rim industry doesn't pull in billions of dollars a year for nothing. Sometimes people just like things that LOOK good to them despite what people think and hey, while some may think its stupid, the aftermarket industry is a multiple hundred billion dollar a year industry because of it so hey, more power to them.
      • 8 Years Ago
      I like the Imperial. Would be a refreshing change from the Lincoln Town Car that's been around too long in its current form.
      • 8 Years Ago
      I don't know if I agree with the comparison to the DTS and Town Car. The Imperial versus MB cars seems like the same conflict as the Avalon versus Lexuses. The Avalon is a cross between an LS and a Yaris, not a competitor for the IS or ES. In the same way, the Imperial is a Chrysler with hopefully some MB luxury mixed in, but its far from a C or E Mercedes.
      • 8 Years Ago
      What? Is this for real? We are growing food for fuel and
      this thing is actually in consideration for production?

      What the H&((?

      No wonder alomost every country on this planet dislikes us.

      This car makes me sick to my stomach.

      Jake.

      • 8 Years Ago
      Who cares? build it, if it sells, it sells. It's still a "concept" production might smooth out some of those rough edges.
      • 8 Years Ago
      Nevermind the DTS and Town Car, I'm not sure buyers wouldn't rather spend $10,000 less on a Chrysler 300C, all without even leaving the Chrysler showroom. It's far more appealing aesthetically.

      This isn't a cheap shot at the Korean brands, but the Imperial looks like a bargain-priced Kia rip-off of the Rolls-Royce Phantom--bulky, lumpy, awkward, and ostentatious. It's a matter of taste, of course, but I think the styling is a mess.
      • 8 Years Ago
      American's Most Carefully Built Car has become a disgusting, bloated tribute to twenty-two inch rims. What an awful desecration of a legendary name.
      • 8 Years Ago
      The Imperial of 'yore was a sight to behold. The few that were around my neighborhood were looked at in awe, and thought to be in the same class as the Packard Clipper and Cadilac. Sure would be nice to see them again, and hopefully Chrysler will not chinz out the thing, make it a thing of beauty!!
      Marcus Smith
      • 8 Years Ago
      I think that the Chrysler Imperial concept may be the next verson of the Chrysler 300 LWB. But I have my own set of questions. 1st at the 2006 Detroit Auto Show there were a paper from Chrysler stateing that the Imperial can do a 0-60 mph run in about 5.5 sec. How can they have that when the top speed limiteder is at 20 mph? 2nd given the fact that if they make this car and the big 22' or 24' rims may change on the final verson of the car why make a car that is more prone for auto thef? DCX as a whole is already name for the worst alarm systems on the market and the most cars to be stolen. Why make it worst with a rim and tire package that may tack on another $3000-$6000 on the overall price of the car?
      • 8 Years Ago
      very nice car ----well priced to--i cant wait to get one!!!!
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