• May 11, 2006

General Motors and Monroe Truck Equipment are teaming up with "western" clothing manufacturer Cinch Jeans to offer special editions of the Chevrolet Kodiak and GMC TopKick pickup trucks.

Starting with a 4500-series GM medium-duty vehicle that's a significant step above the typical one-ton "dually" pickup, Monroe adds a pickup bed and other creature comforts to create what many feel is the ultimate pickup truck. If that's not enough, though, the Cinch Jeans edition brings Monroe's new "So-Low" air suspension that drops the truck four inches for easier ingress/ egress and trailer hook-up. The sound system is upgraded with MTX loudspeakers, and a DVD system with a 15" flip-down monitor is standard. Also included are heated seats covered in "distressed" leather, and plenty of Cinch logos so everyone knows just how serious you are about your cowboy lifestyle. A Brett Boakius edition will also be offered, but we don't know who he is (apparently he's a rodeo rider, but that's a sport we fail to follow on a regular basis).

Admittedly, we here at Autoblog are a bit uncomfortable with the idea of driving around in any special edition of a big truck that has a textile tie-in. Well, maybe we'd make an exception for any truck manufacturer who joined up with Carhartt.

The full press release is posted after the jump.

[Source: GM]

Legendary cowboys always had their reliable horses to get them where they needed to go. To fit the lifestyle needs of today's Western enthusiasts - long days on the road, hauling expensive horses and cargo, yet showcasing a unique style - GM and Monroe Truck Equipment Inc. have paired up with Western clothing maker Cinch Jeans.

The Chevy Kodiak and GMC TopKick Cinch editions by Monroe Truck Equipment were designed with the most rugged driver in mind. They incorporate the hardworking attributes of the trucks with the style and flair of Cinch Jeans.

"This truck is ideal for those needing the towing capabilities for fifth-wheel campers and horse trailers, yet have the desire to ride in style," said Ross Hendrix, General Motors director of marketing for commercial trucks and vans.

The Cinch edition features the new Monroe Truck Equipment "So-Low" suspension, which brings endless benefits to Western enthusiasts and athletes as they haul their cargo. This new technology lowers the pickup by four inches to complement most fifth-wheel or gooseneck trailers. It also includes a custom Cinch seat package with distressed leather captain chairs and rear bench seat with the Cinch crest logo embroidered on the headrests, and the words "Cinch*Up" printed on the bottom of the rear window.

Adding luxury to the workhorse truck, the Cinch edition features a MTX Thunder Dome Axial Speaker upgrade, a custom console with a DVD player and a 15-inch flip-down TV/entertainment system with headliner-mounted speakers.

Champion rodeo roper Britt Bockius has also collaborated with Cinch, GM and Monroe. Bockius will drive his personalized Britt edition Chevy Kodiak to many rodeo events this year. Britt's truck has all the features of the Cinch edition as well as his personal logo on the custom floor mats and the driver and passenger side doors. Roping enthusiasts and Britt fans can even order their own Britt version of the Cinch truck.

"Our motto is, 'Cinch is made for the man who lives his life in denim,' " said Paul Leroue, president of Rocky Mountain Clothing Co., the company that manufactures Cinch Jeans. "This vehicle is the perfect combination of a capable, hard-working Chevrolet or GMC truck, customized by Monroe and branded with our fashion-forward, recognizable Cinch style. This truck is made for the Western lifestyle market we know so well. It's made for folks who live their lives on the road."

Not only does the truck look stylish, it's also a workhorse. In medium duty trucks, horsepower and torque are the name of the game, and the Chevrolet Kodiak/GMC TopKick medium duty trucks deliver plenty of both. For 2006, the available Duramax 6.6L 6600 V-8 turbo-diesel delivers two impressive torque ratings: 520 lb.-ft. or 605 lb.-ft. (705 or 820 Nm) - both at a very low 1600 rpm.

The standard engine is the Vortec 8100 8.1L gasoline-powered V-8. It delivers 325 horsepower (242 kw) at 4000 rpm and 450 lb.-ft. (610 Nm) of torque at 2800 rpm.

GVWR on this hard-working vehicle is 17,500 pounds (8.75 tons). Cargo-carrying capability is enhanced by the 8-foot dually pickup box with spray-in bedliner and a retractable and extendable tonneau cover. The GCWR is rated at 26,000 pounds (13 tons) with a 10,000-pound curb-weight application that would make the towing capability approximately 16,000 pounds (8 tons). The pickup box has a 5,500 pound (2.75 ton) capacity, with an overall truck payload of 7,500 pounds (3.75 tons).

To enable engine power to be optimized for various operating conditions, all models feature electronic throttle control. It optimizes throttle progression, giving these medium duty trucks outstanding throttle control for slow-speed parking lot maneuvers, as well as an immediate response when power is demanded under the most rugged on- and off-road conditions.

Features include:

  • The latest safety technology for drivers, passengers and cargo:
    • General Motors' world-class breaking capabilities designed for superior slowing and stopping performance when hauling heavy loads
    • Available rear-view camera to help with challenging backups and side-view cameras to eliminate blind spots on both sides of the pickup. Rear-view and side-view images are displayed on the available in-truck Pioneer navigation system monitor
    • Larger windshield and sloped-hood to increase overall visibility
    • Wider front track to enable a tighter, 38-foot turning diameter, which is virtually unheard of in a truck of this size
  • Comfort, entertainment and style elements perfect for frequent road trips:
    • Triple Air Ride featuring air suspension, air-cushioned cab and air-cushioned driver and passenger seats for a smooth ride over the roughest terrain
    • Custom Cinch seat package with distressed leather captain chairs, heated seats, power recline capabilities and lumbar support, complemented by a power folding contour rear heated bench seat
    • Embroidered Cinch crest logo on the head rests, and easily recognizable Cinch logos printed on the driver and passenger doors and on the bottom of the rear window

"This truly is the complete package for the Western lifestyle enthusiast. It delivers the power needed to fit their daily lives while, at the same time, showcases their passion and distinctive style," said Hendrix.



I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 15 Comments
      • 8 Years Ago
      "Queer Eye for the Short Guy."
      • 8 Years Ago
      I think the guy who actually considers buying a "Cinch Jeans" version of this truck should reconsider his sexuality and be honest with his wife. How femmish can GM get? Aren't Saturns girly enough already, now they have to "metro" up a man's vehicle? I'm sorry GM, if you want to make money, its not going to be done by making vehicles for gay cowboys. This truck is too flamboyant even for the rancher's wife. Enough said.
      John
      • 8 Years Ago
      I Think That Gm Has Done A Great Job In Offering a Goodlooking Work Truck ! Not Only Will It Haul Your Fifth-Wheel Campers, And Your Goose Neck Trailers, Along With An Offshore Power Boat, Or Any Other Trailers, It Will Also Haul a Good Size Payload In The Bed, & Will Do All Of This In Comfort & Style ! My Hats Off To Gm For Doing Such a Great Job In Keeping Up With The Times & The Competition !!!!!!
      • 8 Years Ago
      I think that douchebag of a sheriff who had that H2 pimped out has a new project...
      • 8 Years Ago
      I currently have a quad cab version of the 5500 with the duramax engine. I must say that the truck is very comfortable during the 12 hour driving days and is very capable of handling what I throw at it. I pull a 35 foot gooseneck with a car and supplies. Granted we aren't very heavy but I haven't been able to max the vehicle yet. Gm could have worked on the interior a little bit more cubby holes for stuff, and the seatbelt constantly tightens when you hit a bump. Also could have had a positive and negative connection for a CB radio.
      • 8 Years Ago
      I didn't realize that I'm living in a cave...Cinch jeans? never heard of them. By the way GM, don't you remember the last time a jeans manufacturer had a tie in with a car (or truck) company? Doesn't anyone at GM know about/remember the Levi's edition AMC cars and Jeep vehicles? The truck pictured makes me think of a Levi's Gremlin...ugly, and I wouldn't drive one, much less buy one, on a bet.
      • 8 Years Ago
      The Cinch Jeans edition is a little extreme, but the truck is awsome, I know a couple of contractors that have to but a Top Kick or a Kodiak for work and buy a regular pickup for home life. Great idea from GM to finaly put something up against the F450's to F750's that a lot of companies are converting.
      • 8 Years Ago
      I suppose "world-class breaking" will bring a vehicle to a stop just as fast as world-class "braking" would.....

      "Features include:

      * The latest safety technology for drivers, passengers and cargo: General Motors' world-class breaking capabilities designed for superior slowing and stopping performance when hauling heavy loads"
      • 8 Years Ago
      John from #7 works for GM
      • 8 Years Ago
      That truck is lame. Some other lame ass company is giving away a ford truck. It doesn't have the "breaking" power of GM, but it's still pretty hot looking. Oh, and there is no question of masculinity, check out the model...(Female Model...)
      http://www.truckaccessory.blogspot.com
      • 8 Years Ago
      About as masculine as a pink Nissan Micra convertible ;)
      • 8 Years Ago
      This just screams "Brokeback Mountain"

      Badge engineering, I wish I knew how to quit you!
    • Load More Comments