Audi is beginning to rival DaimlerChrysler for the title of most eye-catching debuts in all of autodom. While DCX hired desperate housewife Eva Longoria to intro its Imperial Concept at the Detroit Auto Show and buried the new Jeep Wrangler Unlimited in a mound of dirt at the New York Auto Show, Audi hooked up with the German government to debut the TT alongside an oversized sculpture called The Automobile and now has introduced the new coupe in the U.K. with the help of burlesque beauty Dita Von Teese. The TT will go on sale in Britain in October with the 2.0T priced at priced at £24,625 ($45,423 US) and the 3.2 quattro at £29,285 ($54,109 US), Dita Von Teese not included.

[Source: Fourtitude]