Ford changes forecast, expects 2006 global market share to drop
Ford Motor Co. isn't as optimistic as it was a few months ago. In a new filing with the U.S. Securities and Exchange Commission, the company announced on Tuesday that it was lowering its worldwide market share prediction for 2006, saying it is likely market share will decline for the year. Previously Ford had forecast improved market share for the year.Without giving specific market share predictions, Ford blamed challenges in a key market - full-size trucks and SUVs - caused by rising fuel prices and new-product launches by its competition. Ford also highlighted challenges created by the new CAFE fuel economy standards, and the possibility that those standards could become even more stringent after the federal courts rule on challenges to the new standards for light trucks, which a number of states, led by California, believe to be too lenient.
In the same SEC filing, the company stated that it plans to close seven North American plants between 2010 and 2012, as part of its "Way Forward" restructuring plan.
[Source: Reuters]
Reader Comments (Page 1 of 1)
TheOne442 5:28PM (5/09/2006)
It would appear that nobody there really knows what is going on.
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John Smith 5:55PM (5/09/2006)
Shouldn't the UAW membership drop with global marketshare?
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John 6:22PM (5/09/2006)
Fuel prices shouldn't affect your market share, unless your cars use more gas than other brands.
CAFE shouldn't affect your market share, unless your cars use more gas than other brands.
Good products produced by the competition affects your market share, such as the Chevy Tahoe, Cadillac Escalade, Chevy Impala, Toyota Camry, and Hyundai Sonata.
The only good thing I can think of for Ford is the Fusion, but that only sold 10,000 a month, which will end up being a mere 120,000 units/year at that rate.
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Harold Donnell 8:41PM (5/09/2006)
Ford continues to thumb its collective NOSE at GOD, promoting Homosexual marriage. When they change their ways they will make a comeback!!
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Dave 8:54PM (5/09/2006)
"Good products produced by the competition affects your market share". Thats why GM lost BILLIONS recently! Tahoe and Escalade are the same POS's, only the rich idiots can get suckered into the Escalade! Aztek? ssr? camaro? Too many to list and STILL more to come! (or GO!) GM is full of bad ideas that they pawn off on suckers like you!!!!Yet they still tanked!
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iQuack 12:57PM (5/10/2006)
Harold Donnell writes: "Ford continues to thumb its collective NOSE at GOD, promoting Homosexual marriage. When they change their ways they will make a comeback!!"
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Seems that a lower primate escaped from its guardian and found a computer.
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That One Person 4:15PM (5/10/2006)
At least Ford knows they arent doing well and dont flub up their numbers every two days...
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Dave 9:41AM (5/11/2006)
Harold-
What a completely ignorant statement you make - along with the rest of your AFA friends "boycotting" Ford for advertising in gay publications. Please tell me another manufacturer that doesn't advertise in these publications. Also, did you know (probably not), that Ford is the leading contributor to christian radio?
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