• May 8, 2006
General Motors would like to us view the Lucerne as one of its Value Pricing success stories. The big FWD sedan is selling well with few incentives, which means its average transaction price is staying relatively high. Buick has sold 22,124 Lucerne's in the first quarter, but is expecting to build 145,000 by the end of the year.
What's more impressive, however, is the low 9.3-percent of fleet sales for the Lucerne in the first quarter. The Buick Park Avenue and LeSabre that the Lucerne replaces averaged 26-percent fleet sales. GM is hoping that it can boost the Lucerne's residual value by keeping those fleet sales in the basement.

Don't ask a Buick dealer how well the Lucerne is performing, however, as you'll likely get varying answers. Some are selling out and some are hardly selling any. That just goes to show how geographically isolated Buick's audience is.

Related posts:
2006 Buick Lucerne in the Autoblog Garage Day 1-2
2006 Buick Lucerne in the Autoblog Garage Day 3-4
2006 Buick Lucerne in the Autoblog Garage Day 5

[Source: AutoWeek]


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    • 1 Second Ago
  • 17 Comments
      • 8 Years Ago

      A Buick stands out for one reason: Watch out because some old person with the reflexes of a snail is driving and therefore should be given a large berth.

      You'd think they would come standard with a 3 wheeled scooter. Now that would move some Buicks!
      • 8 Years Ago
      I had the opportuinty to drive a rented Lucerne for about a week and, as a long time Camry/Accord owner, I can say the Lucerne is noticeably smoother and quieter than anything I have owned. It is nothing approaching a driver's car, but it is not supposed to be.

      If -- IF! -- it manages to acheive Toyota/Honda levels of reliabilty, then it moves to the top of the class as far as I can see.
      • 8 Years Ago
      Actually, Buick beats both Honda and Toyota in quality. (JD Power) Also, in the NYC area, the Camry is clearly the preferred car among the granny set. Buicks are getting cool again!
      • 8 Years Ago
      I havent seen any LuCerns here in Boston but the new LaCrosse is EVERYWHERE YOU LOOK!
      • 8 Years Ago
      To date there have been no rebates on the Lucerne.

      But it's a subtle car, it doesn't jump out at you like a Chrysler 300, so awareness is likely to build slowly.

      My page for the Lucerne, with a link to my review and most common price comparisons:

      http://www.truedelta.com/models/Lucerne.php
      • 8 Years Ago
      I've seen two Lucernes on the road in Boston this month. It's a classy, elegant style. I still think the old money, rich in U.S. like to drive quiet, big autos, like Buicks and Grand Marquis. Buick buyers want none of the bling-flash style from Europe or Asia that shouts "I made it! Notice me." The Tiger Woods and Martha Stewart fans, are wealthy and concerned about appearing proper not garish. My bet is that Buick doesn't "give a heck" what we autoblog contributors think. Their cars sell well, "and that's a good thing." The only foreign luxury car targetted properly is the Avalon, and unfortunately, it has slipped to average reliability since the new 2005 introduction, hopefully Toyota will correct this. And you can't beat the pricing of a CXL V8 at $29,500, cheaper than some Accords.
      • 8 Years Ago
      Rosie- I'll accept that GM and Ford have turned over a new leaf when they consistently make a reliable, long lasting car. Both GM and Ford go through "Quality assurace" phases every few years. Then when they think they've fooled everyone they go back to cutting corners and making shitty cars. If you happen to be unlucky enough to buy during the off years you're just SOL. One or two good cars are flukes at this point - too many people have been burned too often to belive otherwise.
      • 8 Years Ago
      I'll bet that Lucerne sales are fairly rare in Canada. Why? Because GM seems to have priced it here based on exchange rates from two or three years ago. The Canadian dollar was worth about 65 cents just a couple of years ago. Now it's pushing 91 cents.

      A Lucerne CXS starts at C$42,700 in Canada, which works out to about US$38,400 at current exchange rates. Across the border, the same car carries an MSRP of US$34,900.

      I'm not blaming GM - the Canadian dollar has been on a tear for the past two years, so pricing for all sorts of vehicles (and other products) is way out of whack. But when I was pricing vehicles in this class recently, the Lucerne seemed to have among the highest exchange-rate differentials.

      For Canadians, the lesson is probably to hold off on that new car purchase for a bit longer, because manufacturers may be forced to lower MSRPs or put more incentive money on the table.
      • 8 Years Ago
      The Lucerne seems to be selling well in the St. Louis area.
      • 8 Years Ago
      " That just goes to show how geographically isolated Buick's audience is."
      For sure. There are certain regions and seasons that make heated windshield washer fluid a hard sell.
      • 8 Years Ago
      "That just goes to show how geographically isolated Buick's audience is."

      Wow, no there is a leap, exactly how did you come up with that? Geographically isolated? How about some data to back that up?
      • 8 Years Ago
      "too many people have been burned too often to belive otherwise."

      Exactly, look at Hyundai, 20 years later they still battle people not willing to accept change. GM is no different, they will have to go through the same style of waiting and building *good* cars, and with a 3/36 warranty, it might even take them longer.
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