Chrysler 300 to receive interior refresh?
Few would argue that Chrysler's 300 has quickly proven to be a transcendental product. With apologies to Henry David Thoreau, the Ralph Gilles penned LX-platform sedan has been one of a handful of recent vehicles whose appeal quickly transcended demographic pigeonholing (Toyota's Prius and the MINI Cooper are two others that come immediately to mind). Prospective owners are seemingly as likely to trade in something like a Ford Taurus as they are a Cadillac CTS.
This widespread appeal has served DaimlerChrysler well, but buyers accustomed to higher-end marques have been notably let down in one area: the 300's interior. While the design of the instrument panel and certain detailing is generally up to snuff, some interior plastics and switchgear has conspired to underwhelm, particularly in higher trim levels where the 300's attractive base MSRP climbs well into the $30's.
When addressing the Automotive Press Association in a recent meeting, Gilles indicates the company is aware of the problem, and is working on a "significant improvement." While Gilles apparently failed to include the Dodge Magnum and Charger models with which the 300 shares its platform, it would be reasonable to expect the majority of the proposed upgrades to be fitted platform-wide. The only question now is... when?
[Sources: Calgary Herald; DaimlerChrysler]
Reader Comments (Page 1 of 1)
tony belligerent 10:30AM (5/06/2006)
Long overdue . . . I'm sure we won't see this in time for MY 2007, though. :(
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marlene martin 11:57AM (5/06/2006)
interior no its the exterior that needs to be nice red thats what id like to see
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justme 2:46PM (5/06/2006)
Chrysler is doing a nice job of milking this platform. First the 300, then the Charger, then SRT. Now this interior upgrade. And still to come (I think) would be the 2-door coupe versions, including the iconic Dodge Charger coupe.
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Chrysler 300c 4:27PM (5/06/2006)
That's great news. The 300c has been a good seller for DCX.
If you're interested in the 300c, check out http://www.300cforums.com for all things dedicated to the 300 series.
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Tool 5:04PM (5/06/2006)
This would be a big improvement for the 300/300C. I really like the looks, performance and quality of this vehicle . . . it is perhaps one of the few domestic vehicles I would consider . . . but the interior is not up to par.
I would also like to see a 300C coupe; I think I've seen a photshopped image of that over at autoweek.
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Kris 4:16PM (7/08/2006)
The 2 door model will be under the Dodge name & will be called the Challanger. Just go to Dodge's website to see it. As for the Chrysler 300 interior, I own one & there is a bit to much plastic. So I covered mine in suade.
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