- May 4, 2006
Volkswagen hoping buyers stick around for New Beetle styling gimmick
In an effort to keep British consumers interested in the New Beetle, Volkswagen has unveiled a line of vinyl graphics dubbed 'Beetle Art' to offer buyers another way to personalize their Bugs.
VW is initially offering four designs of the decals, dubbed 'Mud Splats,' 'Taking Flight,' 'It's All Mine' and 'Chasing Rainbows,' each with a unique artist and story behind them. The company promises that the designs will last for three years, and can be removed without any paint damage.
No word yet on if VW's in-house art car options will cross the Pond.
Click on the link for VW's microsite on Beetle Art.
[Sources: Volkswagen UK; MotorTorque at AskaPrice.com]