• May 4, 2006

In an effort to keep British consumers interested in the New Beetle, Volkswagen has unveiled a line of vinyl graphics dubbed 'Beetle Art' to offer buyers another way to personalize their Bugs.

VW is initially offering four designs of the decals, dubbed 'Mud Splats,' 'Taking Flight,' 'It's All Mine' and 'Chasing Rainbows,' each with a unique artist and story behind them. The company promises that the designs will last for three years, and can be removed without any paint damage.

No word yet on if VW's in-house art car options will cross the Pond.

Click on the link for VW's microsite on Beetle Art.

[Sources: Volkswagen UK; MotorTorque at AskaPrice.com]



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    • 1 Second Ago
  • 8 Comments
      • 8 Years Ago
      I like it, and I'd buy one. Yes, I'm male, no I'm not gay (not a jab at those who are - keep doin' what you do!). I just like the car.
      • 8 Years Ago
      Do the stickers come with a life-sized Barbie doll to complete the look?
      • 8 Years Ago
      looks like the fiat500 thing posted yesterday
      • 8 Years Ago
      I like the design but I think that people will admire the design more than to actually buy one of them. Well, who knows the design may become extremely popular too.
      I think that Volkswagen bosses should consider setting up of a assembly plant in India as Nissan is doing so. Nissan is taking India and China very seriously and plans to produce 900,000 cars (http://www.southasiabiz.com/2006/05/nissan_setting_up_assembly_pla.html) annually from the emerging markets.
      • 8 Years Ago
      "Do the stickers come with a life-sized Barbie doll to complete the look?"

      No! But you can purchase an optional rainbow door sticker :)
      • 8 Years Ago
      I think the New Beetle has outlived it's usefulness. VW hasn't updated it much since 1998. Even though the Jetta, GTI, and now the Golf/Rabbit have been redesigned, the New Beetle has received only modest updates. It is the only VW that doesn't do well on the side impact crashes, and it is stuck in the last generation.

      For VW, the next "cute" car seems to be the EOS. It's quite a bit more expensive, though. I think that's part of the reason for bringing back the Rabbit name. Retro has moved on.
      • 8 Years Ago
      "You can have any color you want, as long as it's black." - Henry Ford

      Well, we finally got rid of that notion. But now it's about time that car manufacturers got really radical.
      Metallic paint?...been there done that
      Two tone?...ancient history
      Same color bumpers?...Yesh, how original is that?

      Yahoo for VW for breaking out of the mold! They'll be missing a lot of sales if they don't bring this idea across the pond. Heck, I'd even go for one!
      David in PA
      • 8 Years Ago
      I've always wondered who said cars have to be one solid color. (Okay, I guess Henry Ford said it, but he's long gone.) It's a cool idea, but it wouldn't convince me to buy a car I wouldn't have bought otherwise.