• May 4, 2006

If anyone had doubts that Toyota is gunning to be "as American as apple pie," country duo Brooks & Dunn would like to have a few words for you.

In fact, Ronnie Dunn and Kix Brooks will likely have a few words for everyone, given that Toyota manufacturer has just signed them to wax euphoric about the company's truck lineup, chiefly its forthcoming full-size 2007 Tundra.

So... who's ready for a tug of war between Toby Keith in a Ford F-150 versus Brooks & Dunn in a Tundra? If reality television can't make it happen, perhaps America's truck sales charts will.

Terms of the two year agreement have not been disclosed.

[Source: Reuters via MSNBC]



I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 20 Comments
      • 8 Years Ago
      Like this would make buy one, and Toyota would have to do a lot to become "American as Apple pie".

      Laughable
      • 8 Years Ago
      While my new Mustang was in the shop they gave me a F-150 to drive. I have to say it was very well built, at least seemed to be for the time I drove it. The fit and finish was nice and it seemed to be really sturdy.

      I think trucks are one of the last things American car companies can do very well right now. That being said my friend just bought a new Tacoma and it's an outstanding truck. I can't wait to ride in the redesigned Tundra.
      • 8 Years Ago
      "You are too much for me Brooks, you sonofawhoreson bitch! I wish I knew how to quit you."
      • 8 Years Ago
      I find this a little disturbing.

      Anyway, I have a better advise to Toyota: change your name! If you are so american invent a new non-japanese brand! Lexus was a good effort now go and repeat it for trucks.
      • 8 Years Ago
      make a truck brand? i don't know... i don't think there is an american brand that produces only trucks. i wouldn't think b/c of the toyota name its stopping truck buyers from buying trucks. its probably because toyota hasn't made a real full size yet to compare or compete with the sierra and f-150 really... i mean as long as toyota educates the american public that the tundras are made in the usa by americans i don't think toyota is losing any patriotic edge or something like that... can't wait to see the new tundra in the showrooms...
      • 8 Years Ago
      Good. Maybe some real men from the midwest will break down and buy the Toyotas now. Us quasi-americans in the northeast have long ago questioned why to buy american.
      Though, personally, i feel American Trucks are of quite a decent quality. Cars? fuhgettaboutit.
      • 8 Years Ago
      Wow, I couldn't turn on the TV when I was in the midwest before because of the "like a rock" chevrolet commercial and then the horrible Ford truck man commercial with the guy singing. Now there is going to be another bad commercal. Now I know what the Mute button is for on the remote. Toyota knows that the large truck market is one of the last holdouts for American products. But honestly, it isn't hard to build 1960's technology. It's hard to make inroads on a mind set that says my daddy drove a chevy so I'm going to drive a chevy. Their best luck is just to hope the families that are driving their cars will buy the trucks when they need one. Now that they have passed Chrysler in US sales and are on GM's heels for global sales leader I'm betting they will at some point be a big player in the truck market.
      • 8 Years Ago
      What next? Shields and Yarnell? Penn & Teller? Laurel & Hardy? Abbott & Costello?

      I hope these guys are at at least getting a free ride for this, aka a bright new shiny "recently recalled" Avalon or something more manly like a Prius!
      • 8 Years Ago
      Sorry for the double post, hmmmm
      • 8 Years Ago
      Sorry Toyota, but REAL truck buyers don't base their buying decisions on which personality or personalities are pitching the product.
      • 8 Years Ago
      "It's hard out there being a pimp" These boys pimps found some gold
      • 8 Years Ago
      Brooks and Dunn will not help Toyota...but Toyota sure will HURT Brooks and Dunn. A real truck buyer will not even consider a Toyota and if they where a Brooks and Dunn fan....well that will end pretty quickly. Go Toby Keith........F150 is the truck to buy!
    • Load More Comments