After an absence of more than a decade, Fiat's Alfa Romeo brand is returning to the U.S. market. In a conference call May 3rd, Fiat CEO Sergio Marchionne confirmed that he has plans in place to begin distributing Alfa Romeo models in the U.S. through Maserati's dealer network, possibly as soon as late 2007.
Italiaspeed reports that the U.S. launch models will likely be the upper end of the range - Alfa 159, Brera (shown above) and Spider. And yes, this means that the 8c Competizione is also coming to the U.S.
[Source: Italiaspeed, Alfa Romeo]
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Reader Comments (Page 1 of 4)
FredF @ May 4th 2006 8:49PM
Now if only Fiat would come back too. I'll take a Auto Delta enhanced Brera and an Abarth Fiat 500 please!
holzer @ May 4th 2006 8:50PM
THANK YOU.
I'm saving.
bernie @ May 4th 2006 8:52PM
AWESOME. Alfa makes some of the best looking cars on the planet!
MCS05 @ May 4th 2006 8:53PM
don't lie to me. this makes my day.
Calvin @ May 4th 2006 8:59PM
In a world of me-too vehicles this is definitely refreshing. It's great that they can work with existing Maserati dealers instead of having to build a new distributor and support network from scratch. However, the costs are still going to be significant. Let's hope they attempt this with a view for the long term. That they have to price their products competitively (esp. since Alfa operates in a very comeptitive space) without the push to recoup their investments too soon, and that they have truly done their homework in ensuring not only quality, but a good service, support infrastructure. That's why the Germans and Japanese have won, while the others lost.
FM @ May 4th 2006 9:01PM
Get me a price on the Brera!
fizzandpop @ May 4th 2006 9:01PM
I'm speachless. When? Where? How much? How soon? What engines? Hand me the frickin pen, give me the keys NOW!
David S. @ May 4th 2006 9:09PM
#5. I just went to the U.K. web site, and tricked out a top of the line Brera for around 30,000 pounds ($64,000 CDN).
The announcement mentions the USA, but not specifically Canada... anyone know if we Canuck's should start saving for an Alfa too?
Michael Karesh @ May 4th 2006 9:29PM
I can answer one of those questions: too much.
Tim UF @ May 4th 2006 9:31PM
lets hope they can keep the style alive after the NHTSA testing... if they can bring their cars over untouched... i'm in line for the brera
Jeff Crew @ May 4th 2006 9:31PM
Hopefully it is all of North America and not just the USA.
sk @ May 4th 2006 9:48PM
Pricing for the Brera in Europe:
2.2l JTS 185hp - $40,000 (thats with the sun roof called sky window)
3.2 JTS Q4 260hp - $47,000 (with sky window)
Above prices without VAT and a lot of additional options to choose from.
c-dub @ Jun 4th 2008 10:16PM
I think to get a more accurate of potential pricing in the US you need to compare it to something sold here.
I went to the UK websites for Alfa & BMW. A well spec'd Brera V6 at under 34k sterling came in a few hundred quid less than a BASE 335i coupe.
Steve S @ May 4th 2006 9:53PM
Not cheap but oh so sweet. Might have to wait on a used one but that Brera is nice.
Jonathan @ May 4th 2006 9:58PM
!!!!!!!!!!!!!!!
That is fantastic news! Wow, how exciting!
J @ May 4th 2006 10:10PM
YES! I'll take a 4WD Brera. In black. I'll run circles around our big lumbering suburban tanks that we call SUVs.
chris @ May 4th 2006 10:23PM
if its coming out of maseati dealers (unless by network they mean separate dealers but same network) (like MINI to BMW) then its bound to be expensive and rare.
DJ @ May 4th 2006 10:37PM
I love the 159 Sportwagon. It's got Alfa looks and performance and the practicality that I need. Perfect left brain / right brain car, in Alfa Red of course!
Niemann @ May 4th 2006 10:44PM
Now that's good news, I hope they sell the beautiful Brera.
TheRaven @ May 4th 2006 10:46PM
YES! YES! YES!
The Brera is an absolute beauty that I have wanted to get my hands on for a long time. If they price things right they will find MANY takers.