The development of Scott Speed, The Brand, continues apace with the announcement that America's first Formula 1 driver in decades has partnered with VoodooPC, makers of ultra-fast PCs, to introduce Scott Speed Editions of Voodoo's ENVY laptop (shown above) and the company's OMEN desktop.

Coveted by gamers everywhere, the top of the line OMEN desktop is billed as "the world's most insane personal computer," and sports a system-wide liquid cooling system. Just like Scott's F1 ride, his PCs are not for the weak of wallet - OMEN models start at $5,100.

[VoodooPC via SpeedTV]