• May 3, 2006

Scion may have forgtten the spellcheck, but its remembered to bring some excellent aftermarket suppliers for its customization program called Optomize. The 150 possible parts (Alpine and H3R Performance among them) can be added by dealers at the time of purchase, and are covered by the manufacturer's warranty, which is a huge benefit over traditional aftermarket bits. Like many youth-oriented brands, drivers drop huge chunks of change on profit-rich Scion add-ons, and Toyota is no doubt trying to perfect its product lineup to keep the cash in the hands of dealers, not third party shops.

[Source: InsideLine]



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  • 23 Comments
      • 8 Years Ago
      Out here in California you see the xB used a lot as a company vehicle for Small flower shops, building contractors, and as small delivery vehicles. You can't go more than a few hours without seeing one with a car sized logo painted on it.

      I agree with a comment already made: Who cares who's driving it, as long as they are selling?
      • 8 Years Ago
      The Scion xA is being purchased by people like me, who drive 55 miles to work, and who don't care what a car looks like. I'm 37, married, and just want cheap, reliable, fuel-efficient transportation. Oh, and a back seat to strap the kids in, if the wife's minivan is not running.
      • 8 Years Ago
      I would not mind buying a tC just for the sake of the improved gas mileage over my SUV...problem is that I would probably put too much many into adding modifications to it...
      • 8 Years Ago
      i don't know where you guys live, but around me (North Carolina), most Scions actually ARE driven by males under 35, and some of them (mostly the tC, but a few xA's and xB's) are customized pretty nicely
      • 8 Years Ago
      Looks like this has shuffled beyond the first page, so this is probably the last post, but indeed, I save about $50/mo on ins between the price over 9 mos of a Nissan Quest vs Scion xB. I had owned the Quest for nearly 2 years...$30k new with all of the options. The Scion, with the options I selected, was half of that. The Quest depreciates like crazy, I was lucky to trade in for 50%. The Scion depreciates very slowly and the high gas prices help out. Used xB's are being sold in Indianapolis area for near new pricing. Gas mileage, 35 miles roundtrip mixed (70% city, 30% hwy) was 19mpg at best in Quest (all hwy to visit Ohio was nice at 23mpg), but xB gets 31 mixed for me and better on the long trip to Ohio. I would say a change in driving habits (fewer trips, slower starts, etc.) helps as well, but I stand by the savings I stated earlier. People who care less about being seen in the biggest SUV or hottest cars are the ones buying Scions and, at least in my case, enjoying it all the way to the bank!
      • 8 Years Ago
      I don't think I've ever seen anyone under 50 driving one of those things but who cares if they're selling? All of the "young" 20 and 30 somethings I know think the xB is waaay too nerdy to be seen in.
      • 8 Years Ago
      At 49 I just traded my 97 4Runner for an '06 Tc and I LOVE IT !!!!! Gas wise I was blown away as to the difference and my insurance DID go down by $23 !!! Now , the day I purchased my Tc I took 2
      " Stupid-Pills " instead of my standard ONE and had decided on the Series 2.0 Tc (bright Blue) that has a manual transmission..... After just 3 days I figured out (Duhhh) that the STICK thing was not for me anymore (been 20 yrs since I drove a stick) and I wound up taking my BLUE Tc back to the dealer and I got one with an automatic trans instead. HOW much did my impulsive stupid decision COST ME you ask ?? $5,000. Now I have a $24,000 Tc but it is the color and transmission I WANT and I'm HAPPY... I do know that the Tc will do 120 MPH and I JUST PRAY that I did not do something wrong to hurt the engine with it having only 268 miles on it..... From now on it's only 65 - 70 MPH for the LIFE of my Tc......
      • 8 Years Ago
      Check out http://www.optomizescion.com/. This the new site associated with the Optomize Program. Only the best suppliers with their best stuff.

      The merchandise in now avaialable exclusivley from your local Scion Dealer.
      • 8 Years Ago
      The only people I see driving Scions (other than the TC) are middle aged - elderly people and the handicapped. The XB makes a great transport for the disabled.


      • 8 Years Ago
      I share the impression, based really only on my own direct experience, that Scion is mostly selling to over-30, and often over-40 year olds. Do you have any data that shows Scion actually succeeding in reaching a youth market?
      • 8 Years Ago
      Wow... not sure where you guys are... but here in Northern California I see nothing but teens, 20-somethings tooling around in xB's & tC's. Most do have some sort of modifications done to them.

      xA's... well... seems most of those drivers are with George & his comments @ number 8.
      • 8 Years Ago
      Around here, So. Cal., 8 out of 10 drivers that I see driving xB's are under 35. On the other hand, 8 out of 10 xA's are driven by 50+.
      So what! Okay, who cars if the intended demographic does not buy the cars, the bottom line is that it sells.
      No matter what the automaker says about who they aim to sell these cars to, there will always be a group that will be the dominant purchaser.
      If the car is reliable, economical and gets good mileage it is good for me for a commuter car. Even if it is ugly, it's just a commuter car.
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