• May 3, 2006
Well ahead of the 2007 launch of Fiat's new 500 minicar, the company has fired up a Fiat 500 minisite with the theme "500 wants you."

Fiat promises that the site will be far more than just another advertising vehicle - the company wants to involve the public in the design and development of the little retro-runabout. According to Luca De Meo, Fiat Brand and Commercial Manager, "For the first time in the history of our company, and perhaps the motor industry as a whole, a car will be created with the public and for the public."

The "500 wants you" site includes "500ology," a repository for stories and pictures about the legendary 500, and a "Configuration Lab," (pictured) where you can work with models of the concept car. Perhaps the most interesting feature is the "Designboom" contest with a chance to win one of three prizes of about $6,300 (5,000 euros) each.

[Source: Fiat]


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    • 1 Second Ago
  • 9 Comments
      • 8 Years Ago
      actually, its a fun little site, a lot like customizing cars in Forza Motorsport(the aesthetics anyway)
      • 8 Years Ago
      We Wants the 500!
      • 8 Years Ago
      Can anyone tell me where to obtain specific information on the Fiat 500? Need details, such as weight, motor, etc. Also, where to order one in Italy? Thank you
      Skip Hartley
      • 8 Years Ago
      FIX IT AGAIN TONY
      • 8 Years Ago
      Are they going to sell this here in the States? I would definitely consider it as my daily commuter vehicle.
      • 8 Years Ago
      You know ever since I went to the site, my mind keeps going back (OK age shows here) to that 69 Fiat 850 fastback "sports" I had (Bought new for about 2100 dollars) and how much fun I had driving it.

      It was of course very high performance:
      0-to 60 in about 15 seconds and a top speed of 90, but you could run it up above the redline to about 7000 rpm then shift, it was fun on twisty roads and it the dry it stuck well to the road. Wet weather was a whole other story and there were several times when it would come around on you, with little warning.

      But it was fun and the wife loved it. And you know, it was pretty trouble free.

      I think if they ever came back over I'd give them a try.
      • 8 Years Ago
      Why my earlier comments not published?
      • 8 Years Ago
      It looks to me that they've taken a page or two from the MINI site, which has always been fun. I must have built 25 different versions of the Cooper over the years.