Well ahead of the 2007 launch of Fiat's new 500 minicar, the company has fired up a Fiat 500 minisite with the theme "500 wants you."
Fiat promises that the site will be far more than just another advertising vehicle - the company wants to involve the public in the design and development of the little retro-runabout. According to Luca De Meo, Fiat Brand and Commercial Manager, "For the first time in the history of our company, and perhaps the motor industry as a whole, a car will be created with the public and for the public."
The "500 wants you" site includes "500ology," a repository for stories and pictures about the legendary 500, and a "Configuration Lab," (pictured) where you can work with models of the concept car. Perhaps the most interesting feature is the "Designboom" contest with a chance to win one of three prizes of about $6,300 (5,000 euros) each.