Ford Motor Company announced yesterday that sales of its hybrid SUVs rose 50 percent year-over-year in April to 2,800 units, largely on the backs of sizeable incentive initiatives.

The numbers indicate a 75 percent increase over March, which would appear to indicate that Ford is gaining some traction thanks to the zero-percent 60-month loans on its Escape and Mercury Mariner hybrids, as well as the ramping up the ‘Kermit Factor’ (read: spending more $$$ on advertising).

Ford also attributes government tax benefits and increasing gas prices for the demand uptick.

[Source: Reuters via Planet Ark; Autos.163]

I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.

    • 1 Second Ago
  • From Our Partners

    You May Like
    Links by Zergnet
    Share This Photo X