- May 2, 2006
Ford's April hybrid sales surge on strong incentives
Ford Motor Company announced yesterday that sales of its hybrid SUVs rose 50 percent year-over-year in April to 2,800 units, largely on the backs of sizeable incentive initiatives.
The numbers indicate a 75 percent increase over March, which would appear to indicate that Ford is gaining some traction thanks to the zero-percent 60-month loans on its Escape and Mercury Mariner hybrids, as well as the ramping up the ‘Kermit Factor’ (read: spending more $$$ on advertising).
Ford also attributes government tax benefits and increasing gas prices for the demand uptick.
[Source: Reuters via Planet Ark; Autos.163]