VW's Jetta jolting ad campaign a crashing success?
Conventional wisdom would suggest that portraying the cars in a negative situation could create the wrong image for the Jetta in the minds of consumers, but so far car buyers seem to be taking the commercials as a safety wake-up call, and dealers are happy with the results.
Not wanting to push their luck too far, Volkswagen plans to rotate in a new ad theme in a couple of weeks. Meanwhile, the "Safe Happens" ads will continue to jolt TV viewers.
[Source: USA Today]
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