As part of its "Designed for the Extraordinary" marketing campaign, the adventurous folks at Land Rover rolled a 2006 LR3 onboard a C-130 "Hercules" cargo plane, and then the flight crew used the car's nav system to navigate the plane from Nice, France to the island of Corsica.

In true over-the-top marketing-speak, Sally Eastwood, VP marketing for Land Rover North America, says, "This is a truly extraordinary demonstration of the capability and adventure inherent within all Land Rover vehicles, and the LR3 in particular." We're not sure we'd go quite that far, but the innovative P.R. stunt should make for a cool TV spot for those interested in the "off road" capabilities of the LR3's nav system.

[Sources: Land Rover; AdWeek]

I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.

    • 1 Second Ago
  • Share This Photo X