• Apr 27, 2006

We'll grant you that most car dealers out there are good men and women, just trying to make a living. But as with any profession, the world of auto sales has a few questionable characters as well.  Witness 'Action Motors' of Prince George, British Columbia, and its oddball advertising technique that directly targets victims of parochial school sexual/physical abuse expecting compensation checks.

The Canadian dealer published ads in the Stuart Nechako Advertiser with special messages for student victims of the Lejac Residential School, a Roman Catholic institution operated between the 1920's and 1970's  that has since been rocked by abuse scandals. Under terms of a legal settlement nearly finalized, abused students will be entitled to a $10,000 payout, along with $3,000 payments for each year attended.

In the advertisement, Action Motors explicitly encourages "recipients of Lejac settlements" to "buy now and pay later."

Understandably, a few people are a bit incensed. For his part, Action Motors owner Larry Jardine says that his intentions were good, and that he's actually entertained some calls wanting to take him up on his unorthodox offer, but that isn't sitting well with everyone in the community.

What do you think? Speak your mind in 'Comments.'

[Source: CBC News, Action Motors]



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    • 1 Second Ago
  • 6 Comments
      • 8 Years Ago
      This guy is a hick in the sticks, almost at the corner of Alaska and Canada -- selling old cars, probably principaly to the Native (or First Nations) population (Indians to you)
      For a few generations, the Natives were brought to religious schools, away from home, punished for trying to speak their languages, abused, in some attempt at making them white for their own good.
      I would give him some credit for accepting this and talking about it as a fact of life -- or maybe he is an avaricious jerk.
      • 8 Years Ago
      REALLY tasteless. I wouldn't buy from them under any circumstances. That's just not something you should do...

      - R
      • 8 Years Ago
      If Larry Jardine has offended people, presumably they won't shop at his dealership. So what's the big deal? C'mon folks, surely there are more important things to get worked up about.
      • 8 Years Ago
      "buy now and pay later."???
      Seems to me these victims paid for their new ride years ago!
      • 8 Years Ago
      I am a "native" and also a "hick" from Prince George. Obviously, someone has too much time on their hands! This Jardine fella is just trying to sell his cars. I'm sure he didn't mean to hurt anyone! C'mon you guys. The RCMP have shot people and not had as much publicity as this poor guy. I have had friends who bought cars from him and people here on the Rez say he did right by them. I've never met him but I sure wouldn't be reluctant to check out his dealership because he offered some tacky promotion. He's a used car salesman! Cut him some slack! Rick
      • 8 Years Ago
      I wanna see the damn ad! Don't post this if you don't have a link!