- Apr 27, 2006
Canadian car dealer advertisement targets church abuse victims
We'll grant you that most car dealers out there are good men and women, just trying to make a living. But as with any profession, the world of auto sales has a few questionable characters as well. Witness 'Action Motors' of Prince George, British Columbia, and its oddball advertising technique that directly targets victims of parochial school sexual/physical abuse expecting compensation checks.
The Canadian dealer published ads in the Stuart Nechako Advertiser with special messages for student victims of the Lejac Residential School, a Roman Catholic institution operated between the 1920's and 1970's that has since been rocked by abuse scandals. Under terms of a legal settlement nearly finalized, abused students will be entitled to a $10,000 payout, along with $3,000 payments for each year attended.
In the advertisement, Action Motors explicitly encourages "recipients of Lejac settlements" to "buy now and pay later."
Understandably, a few people are a bit incensed. For his part, Action Motors owner Larry Jardine says that his intentions were good, and that he's actually entertained some calls wanting to take him up on his unorthodox offer, but that isn't sitting well with everyone in the community.
What do you think? Speak your mind in 'Comments.'
[Source: CBC News, Action Motors]