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We’ve all seen cars displayed in malls. Well, Baron BMW of Merriam has taken what it considered as the “next logical step," opening up a BMW showroom in the Oak Park Mall in the city of Overland Park, Kansas (pictured is the Merriam dealership).

Like a conventional dealership, the mall showroom will have computer kiosks and a coffee bar. Other plans include introduction of new vehicles and fashion shows. Finally, a test drive area outside the mall has been prepared for those itching to see how their would-be Bimmers handle the parking lot gymkhana.

Anyone for new socks, some Chik-fil-A and a Z4?

[Source: Kansas City Business Journal]



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  • 16 Comments
      • 8 Years Ago
      The place looks very beautiful and it looks like more a movie scene than dealer shop. I think that BMW and other car companies should try to open similar fancy looking shops in South Asia.These days sale of cars in India is increasing from month to month and India has very attractive car loan facilities. 85% of the Indian cars are sold(http://www.southasiabiz.com/2006/04/growing_car_sales_in_india.html) through a financed package (the world average is 70%).
      • 8 Years Ago
      #2 your place is all frigged up! Sounds like a good place to me!

      I could just see Starbucks (charbucks) opening next to a BMW "Mall" outlet.

      Stoneman

      http://www.stonemanautoreview.com
      • 8 Years Ago
      What's next -- using a defunct mall cinema for used cars? Disconnect the horns and line them up in rows for a Drive-in experience? Oh yeah, and take out the back seats to avoid a raid.
      • 8 Years Ago
      The picture is deceiving. I live in Kansas City and that image for this article is of the real dealership. They've always and bimmers parked all over the dealership, so it doesn't suprise me. Since it's a boutique, it will be a much smaller scale.

      Now, they just need to get oil changes done while you shop. That would be cool as hell.
      • 8 Years Ago
      That's pretty smart for any dealer. There's already a lot of high-income foot-traffic walking around (Overland Park is known for this) and it gives the dad a place to go while the women are shopping.
      • 8 Years Ago
      Your comments: I don't think it will be chick-fil-a and socks.

      I think it's going to be Frappucino, MacBook Pro, and a Z4.

      Hell, the Apple store will probably open up next to the dealership and they'll share an iPod stockroom. In the meantime, I won't hold my breath for Scion to show up next to Hot Topic.
      • 8 Years Ago
      Sorry no Chik-fil-A in OP......Doesn't anyone remember the dealerships who sold cars in malls during the 70s and 80s?
      • 8 Years Ago
      About three years ago a Subaru dealership opened at the Markville mall just north of Toronto
      • 8 Years Ago
      I've seen this "Urban" showrooms in Champs-Elysees in Paris and in Tiergarten Ave. in Berlin. When I was in Berlin, we went to the Volkswagen Showroom and it was really nice, since you could sit in almost any Volkswagen, Audi, Skoda and Seat and look at (not touch) classical and new Bentley models and even a Bugatti Veyron.
      • 8 Years Ago
      Wow... I wonder how they're going to deal with shooing away the highschool kids who just use the dealership as a joyride place or just loitering around hoping to get behind the wheel of a bimmer for a fun test drive.

      I lived 2 minutes away from that Baron BMW (intersection of I35 and Shawnee Mission Parkway) in Merrieam... when I was 19, (which seems like a long time ago :cry:) I went there hoping to see if there were any used VWs or BMWs (they sold both there back then) .... and I basically got shoed off the lot for being too poor to afford what they had.
      • 8 Years Ago
      A Hyundai dealer opened a storefront in a local mall- once car, one salesman (I think- no one home.)

      Same mall as the one the punk kid reported his car carjacked over the cocaine.
      • 8 Years Ago
      #17 They are still there. A few others too.
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