• Apr 26, 2006
When the MKZ replaces the Zephyr in Lincoln’s lineup it will carry with it a higher price tag to offset the cost of additional features. Chief among the new hardware is Ford’s new 3.5L V6 and six-speed tranny, both designed in-house. All-wheel drive and a nip-tuck up front also set the MKZ apart from the Zephyr.
The higher fee will likely help Lincoln move any remaining Zephyr’s off the lot when the MKZ arrives, though we won’t know the price difference between the two until closer to the MKZ’s official launch. AutoWeek expects it to be around $2,000, which would raise the current car's sub-$30k price to around $32k.

The Zephyr has been doing very well for Lincoln, with sales on pace to reach 40,000 units in 2006. The MKZ addresses most of the Zephyr’s flaws that were uncovered in our review of the sedan, so we would expect sales to hold steady or even increase despite the name change and price jump.

[Source: AutoWeek]


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  • 20 Comments
      • 8 Years Ago
      "To me, this car is far to great to be saddled with the name 'Zephyr.'"

      Far too great? Pardon the scepticism, but ford watered down a 4 year old Mazda platform, bloated the sheetmetal, and slapped on a set of F-150 sized lights. Given, it is hard to build a bad car nowdays, I for sure would not classify the Zephyr/MK-Z as "far too great"
      • 8 Years Ago
      Is there really a point to luxury cars anymore? Even basic cars are powerful, quiet and have nearly all the options of a luxury car. Is a Lexus ES, really that much more luxurious than its Camry twin? Is a MKZ really more luxurious than a Milan or a Fusion? How about and Acura over the similar Honda Accord?

      If it doesn't have a better powertrain, rwd, or some other feature not found on less expensive cars, wouldn't status be the only reason to buy a luxury car?
      • 8 Years Ago
      > The higher fee will likely help Lincoln move any remaining Zephyrs off the lot when the MKZ arrives

      So yesterday everyone was in stitches because a newsreader mispronounced "Bugatti". Today we learn that the plural of Zephyr is Zephyr's. Uh, right.
      • 8 Years Ago
      Well Mike, you know what they say about opinions. They're just like something everyone has one of, and that this board has too many of. ;-)
      • 8 Years Ago
      I don't know about everyone else, but I prefer the name Zephyr.
      • 8 Years Ago
      How myopic is ford? They've got 4k in trunk money on the CURRENT car, yet they're raising prices? Someone at Ford needs to get his head around the examples of Lexus, Acura, Infiniti and Hyundai. When you're the underdog in a market - as ford and GM are in the entry lux market - you have to offer more content for less money. The MKZ with a 3.5 should be priced under the most serious competition: Acura's TL and Infiniti's G35. Yes they're priced under the 3, A4, IS350 and C class but they're the current underdogs. The Lincoln is even more disadvantaged.

      Price the car at 27k and loaded at about 31k. They won't be able to keep them on lots. Price them on par with a 325/G35 and the car will languish or need manu support. Manu support means low resale. So even if you lure people in, they'll get burned by the massive nosedive on resale and thus bad mouth lincoln.

      Ford, take a cue from Lexus' intro and Infiniti's ressurgence - 90% as good products for 20% less.
      • 8 Years Ago
      AWD changes the flavor and handling of the car. I was considering a Lincoln mark z/Zephyr for fall of 2006 but with the drivetrain change,,I don't think so now. I drove it and fell in love with the handling of the fwd package.
      I will try AWD package but having driven a number of AWD they just handle more truck like..
      • 8 Years Ago
      Even with the 3.5L engine, I see no reason to choose the MKZ over the Acura TL if one wanted a FWD upscale sedan.
      • 8 Years Ago
      Yes, an ES is that much more luxurious. But if you don't notice the difference, then don't pay the difference.

      Price comparisons are meaningless without adjusting for features. Once you perform a price comparison that adjusts for features a BMW will cost far more than a Zephyr or MKZ. Only one site makes this possible, mine: http://www.truedelta.com.

      I created this site because I was sick of silly base-to-base (or worse) price comparisons. But people keep making them.

      The new engine will make a significant difference, and AWD alone is worth at least a $1,500 bump. There will still be trunk money, though.
      • 8 Years Ago
      I wish they'd make the taillights bigger. /sarcasm
      • 8 Years Ago
      Does anyone have a guess about when the 2007 MKZs (formerly Zephyr) will arrive on showroom floors? The dealers I have asked don't know, or will not say. I'm just trying to learn it if will be August, Sept, or later ? ? ? Any ideas, or does anyone know what month they arrived last fall?

      Thanks for the help.
      • 8 Years Ago
      Ahhhh the nostalgic name of the Zephyr which was a Mercury, not a Lincoln. I had the joy of owning it's cousin the Ford Fairmont. Not a bad car w/ the 300 inline 6, reliable. But the backseat caught on fire from the heat of the exhaust while I was going to Detroit. Maybe changing the name would be a good thing.
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