• Apr 25, 2006

Product placement is a time-honored trend. We're quite sure that Ford is pining for a Bullitt remake, for example, but the war seems to be heating up.

Exhibit A is Mission Impossible:III, where the Detroit News reports that General Motors and Ford had it out over whether Tom Cruise's spymobile would emerge from a plant belonging to the Blue Oval or the General. Ford ultimately won the battle with the Land Rover LR3, but it wasn't why you'd think.  Tom Cruise himself was the one calling the shots, and after a meeting with Bill Ford, evidently he found a kindred spirit... and a common interest in Land Rovers.

On TV, product placement has become huge, from the Chevy Tahoe on The Apprentice to the Mercury Milan finding its way onto the set of The Real World. As TiVo continues to make traditional commercial advertising less value, expect this war to start blazing.

[Source: The Detroit News, photo credit Steven Vaughn]



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    • 1 Second Ago
  • 9 Comments
      • 8 Years Ago
      I bet you he made a small deal with Tom Cruise by handing him a Land Rover LR3...
      • 8 Years Ago
      I noticed a couple... H2 in CSI: Miami and GMC Yukon in CSI (Vegas).

      • 8 Years Ago
      Hey, I would much perfer product placment vs real ads, just as long as they are not too intrusive.
      • 8 Years Ago
      > Tom Cruise himself was the one calling the shots, and after
      > a meeting with Bill Ford, evidently he found a kindred
      > spirit...

      Is this code for "Bill Ford had to agree to become a Scientologist"? :-P
      • 8 Years Ago
      Tom is not a very Big guy in size. I have met and talked with him on occasion and he is very focused and affable to all, but not a tall or large guy.
      He likes quality vehicles and I have to hand it to him for choosing a Land Rover and an LR3 to boot!
      The LR3 is a large and tall vehicle and thus the proportions seem a bit off naturally.
      BTW he didn't ask me to convert to Scientology, he was just a very nice guy.
      • 8 Years Ago
      Is it just me or does Tom look way to small in that picture? look how big the door is compared to his body!
      • 8 Years Ago
      I just hope it wont be an obvious Ford fest like MI2 was with VW. I love VW, but that level of product placement is rediculous and suspends disbelief. The movie becomes "spot the car advert" when they do that. Fords placement in the last Bond movie comes to mind as well.
      • 8 Years Ago
      Don't forget the Envoy XUV in CSI New York!
      • 8 Years Ago
      I've noticed a few Lincoln Navigators in the trailers