• Apr 22nd 2006 at 10:54AM
  • 7

For those of us hoping to see the brutally purist wares of British sportscar manufacturer TVR on American shores, we have some dispiriting news: the company is laying off nearly half its staff, if only temporarily.

A TVR spokesperson has been quoted as saying the job-shedding is the result of poor winter sales, but we can’t imagine the makers of raw-edged rear-wheel-drive powerhouses really expecting the marque to sell like so many Subaru Foresters when the white flakes hit. Something is up.

This, despite the sizeable cash infusion and ambition of their new-ish young owner, Russian Nikolay Smolensky, who purchased the company at a precocious age 23 (with an estimated wealth of $100 million dollars, he can afford such things).

Word is that output at TVR’s Blackpool assembly has gone from a dozen cars a week to just two, which means they aren’t even turning out a single example of more than half of their lineup on any given week.

Smolensky, we’re looking for an official Autoblog office runabout for quick nips down to the curry shop takeaway pizzeria, and your guys obviously could use the work, so how ’bout a nice Tuscan Convertible? We'll even let you pick the color.

[Source: BBC News]

I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.

    • 1 Second Ago
      • 9 Years Ago
      What about Lotus. That is a great manufacturer
      • 9 Years Ago
      What's that, TVR? You need better sales performance?

      Duh. Put driver control aids (ABS, traction, stability...) in the cars to make the cars more palatable to consumers. Without doing so, you're just a small niche within a small niche market.

      Think big. Brand image is simply an image... you CAN "dilute" the product and still maintain your image.
      • 9 Years Ago
      Hmmm. Maybe he's planning to move production to Russia using mafia-owned suppliers.

      Are there any British owned car companies left?

      The Ascari looks interesting. Not sure if it's British or not, but it has a BMW engine.

      And there's the Faroud GTS with the Ford Mondeo engine.
      • 9 Years Ago
      IMO the reason TVR wont and probably never will sell stateside anymore is because of the advent of lemon laws.
      • 9 Years Ago
      Is it just me, Or does it make sense that they would be much more profitable if they sold stateside? C'mon Lotus did it why not tvr?

      Any pgr players know the Sagaris is a truly lusty car that would be welcome this side of the pond!
      • 9 Years Ago
      "Think big. Brand image is simply an image... you CAN "dilute" the product and still maintain your image."

      Because that worked so well for Mercedes...
      • 9 Years Ago
      Nooo...not another British car maker going under! Not that MG Rover made anything stellar, except perhaps for the MG SV.

      I'd always wanted a TVR someday :(
    Share This Photo X