- Apr 19, 2006
Mazda beefs up build-to-order Web-Tuned Roadster
Little known outside of Japan is the fact that you can design a build-to-order Mazda online and see you custom creation through to purchase without ever leaving your chair. Mazda’s Web Tune Factory has been up and running since 2001 and the newest addition to the lineup of 22 available vehicles is the Web Tuned Roaster that’s based on the MX-5.
Though one can access the Web Tune Factory from anywhere in the world, Mazda adds the caveat that the cars can’t be exported. That’s just as well since the site is only available in Japanese. We pimped out a new Web Tuned Roadster with every available option we could find, including a ¥54,600 ($463 US) car seat for the little kiddo in your life. Not being able to read the strange eastern hieroglyph, we simply chose whatever was most expensive. After the build you get a snapshot of your one-of-a-kind whip in a decidedly awkward setting (ours looks like it landed in Germany). Still, spending millions of virtual yen is always a fun way to while away the work hours.