• Apr 19, 2006
How would you feel if one of the most anxiously awaited automotive arrivals in recent history were just swiped from your showroom floor? Infiniti dealers are reacting to Carlos Ghosn’s announcement last week that the GT-R, the latest iteration of the company’s Skyline sports car designed for total global consumption, would be sold in the U.S. with a Nissan hood ornament. Ghosn cited the fact that brand's North American operations couldn’t prove the Infiniti emblem on the GT-R’s hood would generate more sales or profits.

Infiniti sales were down a sharp 9 percent in the first quarter of the year and dealers were hoping the GT-R would fill out the brand’s narrow lineup (four cars, two SUVs), as well as be a halo vehicle around which the company could rally. All is not lost, however, as the redesigned G35 sedan that debuted at the NY auto show last week was received very well by the press.

[Source: Automotive News via AutoWeek]


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    • 1 Second Ago
  • 40 Comments
      • 8 Years Ago
      ...And since this is a low production car, the added development cost will be justified, since they are built on the same platform. This will increase the economies of scale, since now everyone will be satisfied on both sides, bringing all potential buyers from each end. Just like the other examples mentioned.
      • 8 Years Ago
      I suspect that, because this is their corporate flagship among the performance crowd, they wanted it sold under the corporate brand.

      Six vehicles is not a narrow line at any rate. They started in 1990 with two. And the new G35 will give them a big boost owing to the upgraded interior alone.

      If need be, they can always stick a higher performance engine in the G35. Probably coupe only if they did, but a faster sedan would be nice.
      • 8 Years Ago
      A perfect example of this would be saying that when the currently out of production Camaro comes back, it should be badged a Buick. That would just be stupid. Sure, if they wanted to make it an infinity, they could have given it a different name, but GT-R belongs to Nissan just like Camaro belongs to Chevrolet.
      • 8 Years Ago
      The answer here is obvious. Do what they did with the Z, and the G35 coupe, what GM did with the Chevy Corvette and the Cadilla XLR (sort of). Make the GTR a Nissan, then make an Infiniti version with more emphasis on luxury. People who want it for the sport will buy the Nissan GTR (like the people who bought the 350Z) and the people who want more luxury will buy the Infiniti version (like those who bought the G35 coupe) They will both sell, seeing how divided the issue is.
      • 8 Years Ago
      #13 Ben, I think that's kind of obvious.

      Nissan did the right thing. No need to compare to other manufacturers. This is a unique situation, people would have been upset somewhat either way.
      • 8 Years Ago
      Is that the right picture? That looks like the back end of a Chevy Cobalt.
      • 8 Years Ago
      If it sells for $65K - as that article estimates - I don't care WHAT badge it has on the nose... I'm not buying one!
      • 8 Years Ago
      wow bernie, you're probably one of those delightful people who responds to posts about the auto industry with comments about how to properly kiss your a**.
      • 8 Years Ago
      Infiniti already has a souped up Z, it is the Z+2 (G35 coupe)
      • 8 Years Ago
      Actually there was/is a Jag that was a rebadge ford..The X-Type is a Ford Mondeo...which was the Ford Contour in the US. They added AWD to it so it wouldn't be a FWD Jag.
      • 8 Years Ago
      I think that the GT-R should remain a Nissan. If Toyota can have the Supra and Chevy can have the Corvette, why can't Nissan have the GT-R? As a Nissan, it may be able to do what the Corvette does for Chevrolet: offer performance of a machine that costs twice as much.
      But, I can understand why some would prefer it to be an Infiniti. It would have more luxury, but it would probably cost even more. Maybe Nissan could do both? A hardcore all-out performer (GT-R) and a little softer, but still fun to drive, GT-R knock-off sold under the Infiniti name?
      • 8 Years Ago
      Corey W. #6 Theres a Cadillac XLR-V, and they might make a Cadillac XLR Super-V. I think i read in road and track. Also, the next supercar from totyota is expected to wear a lexus badge.

      BMW has M mercedes has AMG, and a GREAT exaple is the ACURA NSX, not HONDA in the US. Luxury brands need not be void of performance products. The GTR would have been good for nissan and for the people that buy it. Infiniti isnt recognised as a budget brand. Nissan may not be either, but its closer to is. And this is a hefty price for a nissan especially in the US.
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