• Apr 18, 2006



Reports of SVT's demise have been grossly exaggerated, or so Ford Motor Company says. Mark Fields, Ford's turnaround guru, said at the New York Auto Show the company will offer a beefed up Mustang and a speedy truck via its SVT brand, and should sell 5,000 to 10,000 of each one. The truck won't likely be the Explorer Sport Trac Adrenaline, which was sacrificed to The Way Forward gods. The Mustang Fields refers to is obviously the Shelby GT500, at least in the short term. Recent variants of the pony car indicate that anything's possible for another SVT variant to replace Shelby's tire shredder.

Additionally, Fields told Automotive News that the marketing groups for SVT and Ford Racing have been combined.

Fields was responding to reports by the media that SVT would be history after April 1st. We reported on an article published at Inside Line by Steven Cole Smith who seemed utterly convinced of SVT's demise. We even spent 20 minutes in photoshop we'll never get back making that clever graphic for the post. Regardless, it's good to hear from the horse's mouth that Ford's onetime shining star is still glowing through the haze of restructuring.

[Source: AutoWeek]


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  • 13 Comments
      • 8 Years Ago
      Do you want a Focus SVT?
      Then buy the MazdaSpeed 3.
      Same foundation, better looking car.
      Why duplicate?
      Do you want a Fusion SVT? then get the MazdaSpeed 6.
      ditto
      • 8 Years Ago
      Finally some good news from Ford.
      I think there is room for all types of vehicles within SVT, as long as they are PERFORMANCE vehicles.
      I think they should bring over the Focus ST from Europe and sell it as an SVT, no development work needed, its all ready done.
      • 8 Years Ago
      The reason why the Focus and Contour SVT models didn't appeal to the Mustang crowd was probably because they weren't....Mustangs? In my mind, the purpose of the SVT line is to put out high-performance version of the particular model they chose to do. I don't think anyone expects a Focus SVT to perform like a Mustang GT but offers more performance than a regular Focus, which also put it in competition with other "performance" models at the time like the Civic Si and the Tiburon GT.
      • 8 Years Ago
      The Focus and Contour were very well received by other groups.

      I suspect that SVT could do something quite nice with the Fusion. AWD is coming, and I believe the new 3.5 was designed to work with a turbo...
      • 8 Years Ago
      What constitutes an acceptable SVT for enthusiasts? Past SVTs like the Focus and Contour were not well received by the Mustang crowd. Do we want Chevy SS style SVTs for the Fusion? Would a Fusion with the new 3.5/265hp be enough to call it an SVT?

      Most high performance lines are based on luxury cars - AMG, M, V-series, etc. Could Ford actually conceive a hipo line for Lincoln? Doubtful.

      I don't think Ford has the right line of cars to accept decent SVT upgrades.
      • 8 Years Ago
      If Ford wants to make a connection with this customer they need to bring over the Focus ST
      • 8 Years Ago
      As someone else stated in the blog,I wish Ford would export the Ka to the USA or build it in one of the plants here like St.Louis,MO. They said a number of years ago that the Ka was going to be sold here. I belive I read it in the Ford World paper. I was going to buy one if they brought them here to be sold. They need to build them to be flexfuel so they will run on gas or E85.
      • 8 Years Ago
      Well the SRT8's arent supposed to be fuel efficient, i mean for goodness sakes their 425HP engines in big nearly 4000lbs cars, eyt the 5.7l Charger V8 gets exactly the same MPG as the 4.6l Mustang GT.... which is a much lighter 2 door car. Even the V6 mustang/charger's dont ahve much difference in MPG.

      Not to mention chances are if you're getting a big V8 300+HP car.... fuel efficiency isnt one of your priorities.Oddly enough there are SOME people who care more about performance than fuel efficency unfortunately
      • 8 Years Ago
      I believe they have a critical role in our Way Forward because they challenge our designers and engineers to excel, they excite our marketers, and they make a strong emotional connection to customers.
      • 8 Years Ago
      What Ford needs is a mainstream, stylish fuel efficient vehicle instead of concentrating on gas guzzling, updated 60's era musclecars. Why not bring in the Ford Ka from Europe to the states? In the era of $3 a gallon gasoline, Ford's "way forward" sounds like a step backward. It is just another sad example of car companies failing to make relevant products for the times.
      • 8 Years Ago
      My point is, what should an SVT be? Should it be a balls out performance car like an SRT or should it be something milder. If you are going for all out performance, then you can't also bring in lesser models and call them SVT. The Focus and Contour were great cars - I owned an SVT Contour - but the more Euro inspired mid range performers. I don't think we'll ever see a 300hp Fusion AWD.
      Dtown
      • 8 Years Ago
      About that photoshoped RIP plate. I can't stand it when people leave their old tabs on their plates. The best are the people who stick it in the middle. It clearly states lower right hand corner.

      Anyways good to hear.
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