http://www.autoblog.com/2006/04/15/saturn-supports-the-brand-not-the-vehicle-in-ad-campaign/ Autoblog Comments for "Like always," Saturn unveils new advertising campaign http://www.autoblog.com/media/feedlogo.gif http://www.autoblog.com en-us Copyright 2008 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/http://www.autoblog.com/2006/04/15/saturn-supports-the-brand-not-the-vehicle-in-ad-campaign/http://www.autoblog.com/2006/04/15/saturn-supports-the-brand-not-the-vehicle-in-ad-campaign/Apr 15th 2006 3:31PMhttp://www.autoblog.com/2006/04/15/saturn-supports-the-brand-not-the-vehicle-in-ad-campaign/http://www.autoblog.com/2006/04/15/saturn-supports-the-brand-not-the-vehicle-in-ad-campaign/
If the critics are right Toyota would still be making one little cheap tinny sedan or out of business. Most critics are idiots with a pencil and too much time. Saturn will be fine and the critics will always be,....well, idiots... I mean critics.
]]>Apr 15th 2006 3:57PMhttp://www.autoblog.com/2006/04/15/saturn-supports-the-brand-not-the-vehicle-in-ad-campaign/http://www.autoblog.com/2006/04/15/saturn-supports-the-brand-not-the-vehicle-in-ad-campaign/
Wouldn't "like always, like never before" be a contradictory slogan?]]>Apr 15th 2006 5:09PMhttp://www.autoblog.com/2006/04/15/saturn-supports-the-brand-not-the-vehicle-in-ad-campaign/http://www.autoblog.com/2006/04/15/saturn-supports-the-brand-not-the-vehicle-in-ad-campaign/
Catchy... I like it!]]>Apr 15th 2006 6:25PMhttp://www.autoblog.com/2006/04/15/saturn-supports-the-brand-not-the-vehicle-in-ad-campaign/http://www.autoblog.com/2006/04/15/saturn-supports-the-brand-not-the-vehicle-in-ad-campaign/Apr 15th 2006 6:35PMhttp://www.autoblog.com/2006/04/15/saturn-supports-the-brand-not-the-vehicle-in-ad-campaign/http://www.autoblog.com/2006/04/15/saturn-supports-the-brand-not-the-vehicle-in-ad-campaign/
Of course, it'd work much better if Saturn were on the roll it was on during the late 1990s. The new stuff since the SL/SC cars were axed hasn't set the world on fire.

The Ion isn't a player, and oddly looks up to its Chevy Cobalt cousin based upon the same platform. The Vue wasn't a bad sport-cute, but it's never stood out amongst the RAV-4, CRV, or even the Escape/Tribute duo. The marketing push and the revisions it's recently gotten should've came earlier.

It's going to be difficult because neither the Aura, Outlook, or Sky are going to be the same 'approachable' vehicles as the Ion/Vue are supposed to be...these new vehix are undoubtedly going to be much pricier than what 'typical' Saturn customers are used to, but who knows, that may in fact be the point. I that all three are going to have a shot regardless.

]]>Apr 15th 2006 10:22PMhttp://www.autoblog.com/2006/04/15/saturn-supports-the-brand-not-the-vehicle-in-ad-campaign/http://www.autoblog.com/2006/04/15/saturn-supports-the-brand-not-the-vehicle-in-ad-campaign/Apr 15th 2006 10:56PMhttp://www.autoblog.com/2006/04/15/saturn-supports-the-brand-not-the-vehicle-in-ad-campaign/http://www.autoblog.com/2006/04/15/saturn-supports-the-brand-not-the-vehicle-in-ad-campaign/
]]>Apr 16th 2006 1:47PMhttp://www.autoblog.com/2006/04/15/saturn-supports-the-brand-not-the-vehicle-in-ad-campaign/http://www.autoblog.com/2006/04/15/saturn-supports-the-brand-not-the-vehicle-in-ad-campaign/Like the narrow minded domestic basher you are, I'll make it rhyme, take a hike don't come back and save us all some time!
Catchy... I like it!!!
]]>Apr 16th 2006 8:50PM