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Reader Comments for
Subscribe to this threadIt's official: the U.S.-market GT-R will be a Nissan
(Page 1 of 1)
Muhammed @ Apr 12th 2006 1:41PM
I think this may be a step in the right direction. Under the Infiniti nameplate, customers may expect more luxury than sport. By badging the car as a Nissan, Nissan accomplishes a few things:
-They can take the Nissan brand a little more upscale since they now have several higher-priced offerings
-They can focus on making the GT-R a sports car, as opposed to a sporty luxury car.
This should allow them to tailor the GT-R to the needs of enthusiasts, without worrying too much about the luxury market. It also opens the door for a luxury version to be produced under the Infiniti nameplace to satisfy that segment of the market.