• Apr 10, 2006

The demise of Mercury's Ford Freestyle variant appears to have been greatly exaggerated. Or, that's what this new spyshot would have us believe, anyway. The fine folks at BlueOvalNews snapped up a few shots of this distinctly Mercury-esque mule running around on public roads recently, and the waterfall grille and wheel choice appears to give lie to Ford's Anne Stevens' (Chief Operating Officer for the Americas) statement at the Chicago Auto Show that Dearborn is nixing the crossover variant as part of The Way Forward.

Of course, Ford could be using an existing prototype for other evaluation purposes, but the whole thing seems a bit fishy, no?

[Source: BlueOvalNews.com]



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  • 17 Comments
      • 8 Years Ago
      People are brand loyal. Under that Mercury is a Volvo XC90, with steel stamped independent suspension parts instead of alloy. This is a great cross-over value, along with the Ford Freestyle. So, three models, with exceptional rollover technology, great independent platform, cavern of seating for 6, and great reliability are on the market. Wow, you non-Mercury people are tough. Why not bash the entire VW lineup which is nothing but cheaper Audi products? Europe has been building single platforms for Fiat, Alfa, Volvo, Saab and Opel to share for generations! These small country car companies can't afford to each generate expensive platforms. Wake up, and quit bashing GM and Ford with your ignorant view of the world. Mercury markets to the black car buyer and women. What is wrong with that? The interiors are very lovely and upscale on Mercury products, and have a distinct classy look. The exterior tends to be a little more gentile than the more aggressive, Explorer crowd, Ford design. And they use more chrome on the Mercury. So, yes, you can get the same car in the XC90, or the Freestyle, but, why knock the Mercury? Just get rid of the A4, and sell only Jettas? People like choices, and Mercury is selling.
      • 8 Years Ago
      Fishy, yes. There's gotta be something more going on under that camo. You don't need extensive testing to put a Montego grill & headlights onto a Freestyle. If that's all it is, no testing would be needed. There's gotta be something more (like, 3.5 liters of more, we should hope) going on under there.
      • 8 Years Ago
      :Sigh: When is Ford going to develop unique products for each of it's US divisions? I have no problem with platform sharing, but even GM makes each car using a common platform unique from a styling perspective. In the past you could say that Ford spent the money on modern drivetrains, but Ford hasn't designed a totally new engine in at least 10 years - the 3.0 Duratec came out in 1996 in the Taurus, and the Modular V8 came out in 1991. So where do all the development $ go? Ford generally doesn't do a total redesign of a platform but once every 10 years (after it's long past it's prime, ruined the vehicle's name and the company's rep), so it's not there, where is the money spent??????
      • 8 Years Ago
      Why is this even needed? Only people going to buy this is densely woman.

      Woman fall for the Mariner.
      • 8 Years Ago
      Why is this even needed? Only people going to buy this is densely women.

      Women fall for the Mariner
      • 8 Years Ago
      "just as the 1st gen. Sable had a longer wheelbase than the Taurus"

      The Sable has never had a longer wheelbase than Taurus.
      • 8 Years Ago
      s wrote:

      >> Why is this even needed? Only people going to buy this is densely women.

      Some of my best, and smartest, friends are women. Someone who posts the same incoherent message three times should not be accusing anyone else of being dense.
      • 8 Years Ago
      It should be dead.
      • 8 Years Ago
      Why is this even needed? Only people going to buy this is densely women.

      Women fall for the Mariner
      • 8 Years Ago
      I usually believe in keeping brands. But, unlike GM's brands, Mercury has never had much of an identity. I enter most Mercurys in my price comparison database at http://www.truedelta.com, but very, very few people research those models. So it's pretty much a waste of my time.

      If people did compare Mercurys to Fords, they'd find that the semi-premium brand is often less expensive when comparing similarly-equipped cars.

      They should just build up Lincoln to the point where it can support the channel, then kill Mercury. If they were actually going to do something with it, that would be one thing. But they're not.
      • 8 Years Ago
      Isn't it pathetic that the use of a different grill and wheels is supposed to signify a different brand of vehicle?
      • 8 Years Ago
      I think that grill and those wheels look more Lincoln than Mercury
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