Nissan to Texans: "Our trucks are tough, too!"
It seems that full-size trucks must first curry the favor of Texans before they can court the rest of this country’s citizenry. Dodge introduced its Ram Mega Cab Dually in the state and Ford unleashed its 2007 Expedition on unsuspecting Texans attending this year’s Houston Auto Show. Toyota has eschewed any showmanship and will just build its new XXL Tundra in San Antonio.
Nissan has chosen to combat its less than stellar Titan sales by putting on a show in Bridgeport, Texas in order to demonstrate how tough its full-size pickups and SUVs can be. The Japanese company built an off-road course in a rock quarry recently purchased by the town that contained rock climbs, descents, water obstacles, rugged terrain and more. They then gave 80 journalists keys to the Titan and Frontier pickups and Xterra SUV and stood back… way back. We’ve yet to see any articles emerge from the media event, so we’ll have to wait and see how many journalists the company converted.