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Robert Swan’s wife rung up Chrysler one day on the off chance the automaker might be interested to know her husband’s 1995 Dodge Ram 3500 just passed its millionth mile on the odo. Chrysler CEO Tom LaSorda was interested enough to leave the plush confines of his office at the Chrysler Group headquarters and take a trip down to the company’s call center down the road. LaSorda and Maggie Gentry, a 20-year call center veteran, rang up Robert Swan to speak personally with the prolific driver.

The Dodge Ram’s durability earned Swan a copy of the book “Forward: The American Heritage of DaimlerChrysler” inscribed with the words, “Please enjoy this great  book on the history of our company. Tom LaSorda, CEO.”

A book! Get this guy a new truck, Tom.

[Source: DaimlerChrysler]


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  • 51 Comments
      • 9 Years Ago
      I remember VW and Volvo running bid advertising campaigns years ago about the number of their cars on the road with ridiculously high mileage. Many of those car owners appeared in the ads.

      With the issue of long-term quality of American vehicles in the headlines every day, you have to ask why isn't Mr. Swan going to be appearing in a Dodge commercial?

      An autographed book? Gee, thanks . . .
      • 9 Years Ago
      back in the 90s. Mercedes Benz bought back an early 70s diesel from an owner who drove it over a million miles so that they could use it as a promotional tool. Oh, and they also gave the guy a brand new S class Super Diesel. Good grief Dodge.
      • 9 Years Ago
      Why is it so hard to believe a deisel went over 1,000,000 miles? It is fairly common for a light duty deisel trucks of any make to reliably last that long. There is a dealership down the street from me that just took in trade a 2003 Ram 3500 with 450,000 miles. The guy who traded it in is an auto transporter who drove coast to coast with a gooseneck 3 car trailer performing custom deliveries. Many/most ranchers will put upwards of 500k on a deisel as well.

      everyone, put down the bong and step away from your ethnocentric mypriusisbetterthanyourtruckandyouareevil attitude. believe it or not, some people actually need and use a truck for what it is intended for.
      • 9 Years Ago
      One million miles is great but including a speedo that has 160 twice is stupid. I would say that maybe that is actually a GM or Ford speedo but then a Ford or GM would not make it to one million miles. Maybe photoshop...
      • 9 Years Ago
      There was a Cab Driver in Quebec a few years ago,he had 2.2 million miles on a early sixties new yorker.It was smashed in a collision,beyond repair.Chrysler found out about it and bought him a 300m.
      • 8 Years Ago
      http://www.turbodieselregister.com/

      The TDR has many million mile engines that are still being used today. Mostly fleet vehicles but some are personal. For a Cummins Turbodiesel 150k is just breaking it in.
      • 9 Years Ago
      Metric photo 1,000,000 Km?
      200kph top speed, 124mph
      • 9 Years Ago
      You guys commenting about the picture are morons. enough already. It is just an image that someone cobbled together. Can you beat the horse anymore?

      Diesels can go forever if properly cared for. The real debate should be why Chrysler is being so cheap with the guy compared to other manufacturers.
      • 9 Years Ago
      Forget the "160" appearing twice. How many vehicles actually have 7 digits on the odometer?!?
      • 9 Years Ago
      An autographed book is cheese. DCX should be finding and parading these guys all over national TV as part of an ad campaign touting the high quality, long lasting Dodge products. Sometimes you can't see the forest for the tree's.
      • 9 Years Ago
      I remember the Saturn dealership touted one of their customers cars. It had a whopping 300K miles on it!
      • 9 Years Ago
      A million miles in 12 years is not unheard of in commercial service. My brother goes between 120 and 150K a year (Chevies) year in and year out.

      As for the 160 speedometer: nothing silly about it at all. If the truck has a button to push to go from MPH to km/h, 160km/h represents 100mph. Fast for a truck, yes, but if you have ever gone across western Texas, trucks do 85 and 90 regularly.
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