Robert Swan’s wife rung up Chrysler one day on the off chance the automaker might be interested to know her husband’s 1995 Dodge Ram 3500 just passed its millionth mile on the odo. Chrysler CEO Tom LaSorda was interested enough to leave the plush confines of his office at the Chrysler Group headquarters and take a trip down to the company’s call center down the road. LaSorda and Maggie Gentry, a 20-year call center veteran, rang up Robert Swan to speak personally with the prolific driver.

The Dodge Ram’s durability earned Swan a copy of the book “Forward: The American Heritage of DaimlerChrysler” inscribed with the words, “Please enjoy this great  book on the history of our company. Tom LaSorda, CEO.”

A book! Get this guy a new truck, Tom.

[Source: DaimlerChrysler]