BLS set for sale in Europe - Caddy lowers expectations
Cadillac is perhaps taking note of the inherent difficulty of breaking into the European luxury market, which is dominated by BMW, Mercedes-Benz and Audi. Lexus has learned this lesson the hard way, selling a mere 29,000 units in Europe last year after having been on sale there for 17 years. Cadillac’s hoping there are a few thousand Europeans bored enough with the Teutonic styling and billet craftsmanship of the German brands that they’re willing to try something new. The BLS, which goes on sale in April, is that something new.
[Source: The Detroit News]
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